What About Those Specialty Classes?
Do you charge for specialty classes? A few years ago when specialty classes requiring specific equipment or more highly trained—and hence, more expensive instructors—grew on the fitness scene, owners and managers played with the idea of charging fees in addition to membership fees. What happened? It appears that the extra charges never became part of the game, and facilities instead chose to absorb the costs. What is the balance between charging extra to cover costs and upsetting the membership?
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