Wellness Starts With the Young

Bridging the Gap: Antonio S. Williams founded Fit University to help children understand how to eat better and stay healthy.

Antonio S. Williams, PhD, is an assistant professor at the Indiana University School of Public Health and CEO of Identity Branding and Marketing LLC. His passion for health and wellness among youth led him to found Fit University, a nonprofit organization dedicated to empowering children to make healthy food choices at home, at school and on the go. He has given numerous lectures on fitness branding and marketing throughout the United States and in countries such as Korea, Greece and Spain. He has also been featured in the New York Times, the St.

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