Upgrade Relationships and Upgrade Retention

by: Valerie Applebaum, MPH, CHES

Best Practices

Create bonding opportunities to increase your facility’s appeal to its members.

Many fitness facilities focus on getting new members in the door, providing a basic orientation and setting them free—free to slowly lose interest in attaining their fitness goals and coming to the gym. This pattern occurs frequently, affecting the facility’s attrition rate.

Member Only Article

Already a member? Log In
This full article is available only to certain IDEA member levels. Upgrade or become a Program Director or Business Member today to get instant access to this article and thousands others.
Log in with your ideafit.com login (e-mail and password)
Log in with your acefitness.org login (e-mail and password)

IDEA Fitness Manager, Volume 25, Issue 5

© 2013 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Valerie Applebaum, MPH, CHES IDEA Author/Presenter

Valerie Applebaum, MPH, CHES, is a certified health education specialist with a master’s degree in public health from the University of South Carolina. She currently resides in Connecticut, where sh...