Upgrade Relationships and Upgrade Retention

by: Valerie Applebaum, MPH, CHES

Best Practices

Create bonding opportunities to increase your facility’s appeal to its members.

Many fitness facilities focus on getting new members in the door, providing a basic orientation and setting them free—free to slowly lose interest in attaining their fitness goals and coming to the gym. This pattern occurs frequently, affecting the facility’s attrition rate.

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IDEA Fitness Manager , Volume 25, Issue 5

© 2013 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Valerie Applebaum, MPH, CHES IDEA Author/Presenter

Valerie Applebaum, MPH, CHES, is a certified health education specialist with a master’s degree in public health from the University of South Carolina. She currently resides in Connecticut, where sh...