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Unique Content = Unique Opportunities for Members

Jul 07, 2009


There are many compelling reasons to become an IDEA member. Maybe you joined for the discounts on insurance and on our conferences, and along the way you’ve come to depend on the industry’s most credible and most highly respected content. Perhaps you like being part of the world’s largest network of fitness professionals. Whatever the reason for this investment in your education and career, know that not one person at IDEA ever takes it for granted. We are constantly on the lookout for ways to improve your membership package and exceed your expectations.

Editorially, we endeavor to validate your membership purchase by bringing you unique survey data, one-of-a-kind interviews and discussions, and policy updates that affect the way you operate as a fitness and wellness professional. We are very proud to provide content that can’t be found elsewhere at the gold-standard level we deliver.

In particular, this annual IDEA World Fitness Convention issue is meant to be used as a creative tool to help you examine your career and the industry at large from a different perspective. We urge you to set aside some “blue sky” time to reflect on how the wonderful ideas you’ll find in these pages can improve your career or business.

As an example of unique content, IDEA’s Fitness Programs & Equipment Trends report—now 14 years old—is the only survey of its kind in the industry. The economic recession may be old news, but the data in the report is new and ready to be applied. Study it, and use it to maintain or even profit during the downturn. Customizing such dependable data to your business model, using your own creativity, makes for a very potent equation. IDEA business members get the full data analysis in Digital IDEA Fitness Manager, but there’s a great overview in this issue. If you’d like to order the full report, contact IDEA member services at (800) 999-4332, ext. 7. In September, look for training-specific data in the 2009 IDEA Personal Training Programs & Equipment Trends report in IDEA Fitness Journal and IDEA Trainer Success.

Another unique article in this issue keeps us current on the most recent policy updates regarding nutrition and physical activity. Author Natalie Digate Muth, MD, MPH, RD, has even managed to weave in some easy-to-follow practical steps on how to become an effective grass-roots advocate and then amplify those efforts more broadly to improve the health of our citizens by helping to shape federal and state policy.

There are so many great articles in this issue that you won’t find elsewhere, but we just don’t have space to give you a glimpse of each one here. The best approach may be to set aside some uninterrupted time to make sure you don’t miss the treasures our editors have planned for you. With that, we’ll say happy reading. Happy discovery.

We are looking forward to seeing many of you at the IDEA World Fitness Convention in August. Please give us your feedback in person when you see us in “the OC”/Anaheim, California!

In good health,
Kathie and Peter Davis

Fitness Journal, Volume 6, Issue 7

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