Tricks of the Trade

Does your business pay for your employees’ health insurance?

Yes. We offer a medical and dental insurance plan for all of our employees, including personal trainers, at all seven of our locations. To qualify for the coverage, employees must work full-time (30 hours per week) and have been employed with the company for at least 6 months.

We offer this benefit for two main reasons. First, we want our employees to realize that a position with us is not just a steppingstone but a legitimate, long-term opportunity. Second, we consider our employees valuable to what we do and want them to know that. Many jobs in the fitness industry today certainly can be long-term career positions. In offering our employees medical and dental insurance, we hope that they will realize that they can have long, successful careers with us; will recognize how valuable they are to our success; and will bring a professional attitude to work with them every day.

Todd Brown, CCN, CSCS, MES

Director of Personal Training and Nutrition

WOW! Work Out World

Brick, New Jersey

Unfortunately, with the rising cost of health insurance, we have had to really shop our policy. We have also had to increase from 10 percent to 25 percent the percentage that our employees pay.

Nonetheless, we cover 75 percent of the medical insurance costs for our employees. Once our personal trainers reach and sustain full-time status (100 billable hours per month), they are eligible for the coverage. Massage therapists must work only 70 hours per month to keep theirs.

We also offer our employees group-rate short-term disability coverage that they can pay for. Many of our active personal trainers have needed this coverage because of bike accidents or even pregnancies; it supplements their wages while they are out. For all of our full-time employees, we pay for long-term disability coverage.

We view personal training as a profession and career and feel strongly about providing our employees health care coverage for many reasons. Primarily, we care about them. In addition, since owning a business already has enough pressure, insuring our employees gives us some peace of mind that, if anything happens to them, they will be covered.

Not having in our industry many “business” role models that foster an atmosphere where work is fun and employees are appreciated, we looked outside our industry to learn what helps companies retain their employees. We learned that, in most industries, a well-planned health insurance program is a big security blanket for employees.

Health care is sometimes underappreciated, but we definitely cherish knowing that our employees will be taken care of in emergencies. Five of the 15 employees using our health care coverage even use it to cover their families as well.

Dale Huff, RD, CSCS

Co-Owner, NutriFormance

St. Louis

Ours is a small company that has significant overhead in facility costs and employee salaries. Although we realize that health insurance is necessary and important, we have found that this benefit is not at the top of our employees’ wish list. (In our experience, most health and fitness professionals take good care of themselves and are comfortable with carrying their own policies, which have higher deductibles and are geared toward major health concerns.) Consequently, instead of paying for health benefits, we offer our staff extremely competitive salaries.

Furthermore, it is common in our field to use independent contractors for some of the services that we provide. As independent contractors, they are not eligible for such benefits.