Tribal Fitness

Fitness Entrepreneur: Win big with your staff and clients by running your business as a tribe.

We all want to belong to something. We all want to be a part of something bigger than ourselves. A group. A club. An association.

To reach our highest potential, we need to go beyond thinking of our “customer base” and our “employees” and start thinking of our tribe. You may have a group of clients or a number of employees, but that is not a tribe. In a tribe, people feel a deep affiliation with— and take pride in—your fitness business.

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