Tribal Fitness

by: Lisa Druxman, MA

Fitness Entrepreneur

Win big with your staff and clients by running your business as a tribe.

We all want to belong to something. We all want to be a part of something bigger than ourselves. A group. A club. An association.

To reach our highest potential, we need to go beyond thinking of our “customer base” and our “employees” and start thinking of our tribe. You may have a group of clients or a number of employees, but that is not a tribe. In a tribe, people feel a deep affiliation with— and take pride in—your fitness business.

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IDEA Fitness Journal, Volume 11, Issue 5

© 2014 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Lisa Druxman, MA

Lisa Druxman, MA IDEA Author/Presenter

Lisa Druxman, MA, is the owner and founder of Stroller Strides, one of the country's fastest growing franchises with over 1,000 locations nationwide. She is the author of Lean Mommy and the creator of...