2009 IDEA Fitness Programs & Equipment Trends
14th Annual Trends Data:
2009 IDEA Fitness Programs & Equipment Trends
The percentage (%) reflects the number of survey respondents who answered yes to a given survey question. All percentages have been rounded up at 0.5 and down at 0.4. Percentages do not necessarily total 100, because of multiple or missing responses.
The mean, or average, is all of the answers added together and then divided by the number of respondents. An average can be influenced by extremely high and extremely low numbers. In some cases, the extremely high and extremely low responses were eliminated to present a more accurate number.
The median is the midpoint, meaning that half of the respondents answered above and half answered below. A median is useful because, unlike an average, it is not influenced by high and low extremes.
In February 2009, four e-mails were sent to IDEA business and program director members who gave IDEA permission to contact them. Respondents linked to a Web-based survey. There were 130 completed questionnaires from the United States and Canada, for a 7% response rate. At a 95% confidence level, the margin of error is ±5%.
The demographics of the businesses where the respondents work.
- According to industry definitions,“multipurpose”health clubs have fitness facilities and racquet courts.“Fitness-only” health clubs have fitness (group exercise and/or a fitness center with equipment), but no racquet courts. Either type of club may have a swimming pool or a gymnasium.
- Respondents were 55% owners, 7% general managers, 27% fitness directors and 8% group fitness directors/coordinators. The rest had a variety of titles.
|North Central USA||24|
|LOCATION OF BUSINESS|
|Small city or town||37|
|TYPE OF BUSINESS|
|Yoga or Pilates studio||17%|
|Personal training gym||16|
|Multipurpose health club||12|
|Fitness-only health club||11|
|Corporate fitness center||7|
|Parks or recreation program||5|
|Personal training in trainer’s home||4|
|Group exercise studio||4|
|Hospital fitness center||4|
|Personal training in clients’ homes||2|
|No facility, satellite classes||2|
|NUMBER OF MEMBERS/CLIENTS|
|3,500 and above||23|
|APPROXIMATE SIZE OF FACILITY, IN SQUARE FEET|
|32,000 and above||19|
How owners and managers describe their clients.
- Percentages in this section are likely the respondents’ estimates or observations. Respondents may not have had reference data.
- Owing to respondents’ estimations or to rounding, the estimated percentages do not equal 100%.
|AVERAGE FITNESS EXPERIENCE OF CLIENTS|
|AVERAGE AGE OF MEMBERS/CLIENTS|
|Under 18 years||6%|
|65 or older||12|
How owners and managers describe their businesses and programs.
- 37% have a swimming pool available for fitness classes.
- 47% sell products or have a pro shop.
- 35% charge dues plus a separate fee for some classes or programs.
- 52%ask clients to pay for individual sessions/classes or packages of sessions/classes.
- 29% ask clients to pay monthly dues.
- 19% ask clients to pay annual membership dues.
WEEKLY PROGRAM SCHEDULE
Number of sessions conducted and number of classes scheduled per week.
|Personal training sessions||68||40|
|Group exercise classes||39||30|
|Pilates or yoga classes||14||10|
WEEKLY NUMBER OF PERSONAL TRAINING SESSIONS
Counting all the trainers, how many personal training sessions do you conduct in an average week?
|50 or more||45|
AVERAGE CLASS PARTICIPATION
How many people attend an average group fitness class or an average yoga or Pilates class?
|Group Exercise||Yoga or Pilates|
AVERAGE LENGTH OF CLASSES AND SESSIONS
How much time do you schedule for these activities?
|30 minutes||45 minutes||60 minutes||90 minutes|
|Personal training sessions||32%||17%||63%||3%|
|Group exercise classes||14||23||59||5|
|Pilates or yoga classes||6||14||59||7|
- Personal training is once again the topranked program offered, with 91% of respondents providing individualized instruction for their clientele.
- Boot camp classes, both indoor and outdoor, have experienced a significant growth over the past 9 years.
- In the group exercise room, combination/ hybrid classes have experienced the largest decline, while dance has demonstrated the largest growth.
- The numbers of fitness professionals using online client reminders and online training programs have increased over the years.
- The term combined means that subcategories have been added together. “Personal training, combined” adds together one-on-one, 2 clients share and small-group. “Strength training, group, combined” includes no music, background music and choreographed to music. “Aerobics, combined” adds together high-, low- and mixed-impact
MOST FREQUENTLY OFFERED PROGRAMS AND ACTIVITIES
|Do you offer the program?||% of all respondents|
|Personal training, combined||91%|
|Personal training, adult, one-on-one||89|
|Strength training in group, combined||83|
|Strength training, individual, nongroup||81|
|Stretching and/or flexibility||81|
|Personal training, 2 clients share||79|
|Strength training, group, background music||71|
|Personal training, youth, aged 18 or younger, one-on-one||64|
|Clinics on special topics||64|
|Personal training, 3–5 clients share||60|
|Stability ball–based programs||59|
|Small-group classes, 8 people or fewer||58|
|Pilates or yoga training, one-on-one||56|
|Small-group circuit training||55|
|Boot camp classes, indoor||51|
|Online client reminders and information||51|
|Body weight–only training||49|
|Small-group boot camps||47|
|Nutrition counseling or coaching||47|
|Strength training, group, no music||47|
|Exercise for chronic medical conditions (e.g., diabetes, coronary heart disease||46|
|Back pain prevention||46|
|Social activity groups (walking or running clubs, group trips, organized group activities)||45|
|Cycling-based classes, indoor||45|
|Postrehab following injury||44|
|Pilates and yoga fusion||43|
|Strength training, group, choreographed to music||40|
|Dance (e.g., urban street, funk, hip-hop)||39|
|Weight management classes||38|
|Small-group classes on machines||32|
|Boot camp classes, outdoor||32|
|Group activities, outdoor||32|
|Personal training sessions, outdoor||31|
|Kids’ fitness (e.g., classes or after-school camps for 10 years and younger)||31|
|Teen fitness (e.g., classes or after-school camps for 13–17 years)||30|
|Martial arts–based aerobics||20|
|Very slow strength training||19|
|Online training programs||15|
|Gyrotonic® or Gyrokinesis® exercise||1|
Based on your experience, are these programs or activities growing, remaining stable or declining?
|Yes, my company offers this program
or activity, and I think it is:
|Boot camp classes, outdoor||32%||45%||42%||11%|
|Group activities, outdoor||32||49||46||3|
|Personal training sessions, outdoor||31||31||60||3|
|Boot camp classes, indoor||51||49||42||7|
|Cycling-based classes, indoor||45||38||53||6|
|Dance (e.g., urban street, funk, hip-hop)||39||52||43||2|
|Small-group classes, 8 people or fewer||58||49||44||3|
|Small-group classes on machines||32||55||46||0|
|Stability ball–based programs||59||34||61||0|
|Martial arts–based aerobics||20||18||73||9|
|Gyrotonic or Gyrokinesis exercise||1%||0%||100%||0%|
|Pilates and yoga fusion||43||40||51||2|
|Online client reminders and information||51%||57%||33%||4%|
|Online training programs||15||40||47||13|
|Personal training, adult, one-on-one||89||42||44||10|
|Personal training, 2 clients share||79||36||52||3|
|Personal training, 3–5 clients share||60||47||41||8|
|Personal training, youth, aged 18 or younger, one-on-one||64||36||38||14|
|Pilates or yoga training, one-on-one||56||44||42||10|
|Small-group boot camps||47||52||40||6|
|Small-group circuit training||55||45||52||3|
|Clinics on special topics||64%||34%||52%||7%|
|Nutrition counseling or coaching||47||23||55||11|
|Social activity groups (walking or running clubs, group trips, organized group activities)||45||55||37||6|
|Weight management classes||38||41||48||5|
|Back pain prevention||46%||44%||46%||2%|
|Kids’ fitness (e.g., classes or after-school camps for 10 years and younger)||31||44||47||3|
|Teen fitness (e.g., classes or after-school camps for 13–17 years)||30||61||27||6|
|Postrehab following injury||44||40||50||6|
|Strength and Stretch|
|Body weight–only training||49%||35%||53%||2%|
|Strength training, group, choreographed to music||40||44||52||5|
|Strength training, group, no music||47||44||44||7|
|Strength training, group, with background music||71||46||48||4|
|Strength training, individual, nongroup||81||38||55||3|
|Stretching and/or flexibility||81||36||61||1|
|Very slow strength training||19||20||75||0|
|Back pain prevention||45||38||47||40||33||41||43||48||46||+1|
|Body weight–only training||-||-||-||35||31||39||36||54||49||+14|
|Boot camp classes, indoor||-||-||-||28||35||36||36||47||51||+23|
|Boot camp classes, outdoor||-||-||-||14||16||16||30||28||32||+18|
|Clinics on special topics||67||68||74||63||64||60||58||66||64||-3|
|Cycling-based classes, indoor||39||44||48||38||45||39||37||46||45||+6|
|Dance (e.g., urban street, funk, hip-hop)||19||30||33||24||27||31||34||40||39||+20|
|Exercise for chronic medical conditions (e.g., diabetes or coronary heart disease)||-||-||-||30||32||35||31||40||46||+16|
|Group activities, outdoor||43||44||44||35||34||29||50||36||32||-11|
|Gyrotonic or Gyrokinesis exercise||-||-||-||-||-||3||4||2||1||-2|
|Kids’ fitness (classes or after-school programs)||-||-||-||-||37||33||36||-||-||-|
|Kids’ fitness (classes or after-school programs for 10 years and younger)||-||-||-||-||-||-||-||-||31||-|
|Martial arts–based aerobics||41||43||40||20||19||29||20||21||20||-21|
|Nutrition counseling or coaching||-||48||67||48||47||48||44||53||47||-1|
|Online client reminders and information||-||-||-||-||-||30||32||45||51||+21|
|Online training programs||-||-||-||8||7||5||5||9||15||+7|
|All types combined||83||87||90||89||88||85||82||89||91||+8|
|2 clients share||56||66||71||65||71||68||71||83||79||+23|
|3–5 clients share||34||43||54||42||43||44||44||58||60||+26|
|Youth, aged 18 or younger, one-on-one||-||-||-||-||-||60||55||63||64||+4|
|Personal training, outdoor||-||-||-||26||24||27||60||32||31||+5|
|Pilates and traditional strength training fusion||-||-||-||34||27||29||-||-||-||-|
|Pilates and yoga fusion||-||-||-||31||30||32||38||40||43||+12|
|Pilates or yoga training, one-on-one||-||-||-||55||60||59||48||48||56||+1|
|Postrehab following injury||-||-||-||46||38||47||42||48||44||-2|
|Small-group boot camps||-||-||-||-||-||-||-||-||47||-|
|Small-group circuit training||-||-||-||-||-||-||-||-||55||-|
|Small-group classes, 8 people or fewer||-||-||-||41||44||45||48||55||58||+17|
|Small-group classes on machines||-||-||-||24||28||28||24||35||32||+8|
|Social activity groups (walking or running clubs, group trips, organized group activities||-||-||-||-||-||-||-||43||45||+2|
|Stability ball–based programs||60||61||71||67||58||55||54||61||59||-1|
|Strength training, individual||-||-||75||74||76||74||67||82||81||+6|
|Strength training, group|
|All types combined||72||87||79||79||80||77||74||88||83||+11|
|Choreographed to music||30||60||45||45||42||41||32||47||40||+10|
|Stretching and/or flexibility||67||82||82||72||70||73||68||81||81||+14|
|Teen fitness (e.g., classes or after-school camps for 13–17 years)||-||-||-||-||-||-||-||-||30||-|
|Very slow strength training||-||-||-||17||17||22||22||30||19||+2|
|Weight management classes||49||56||51||33||36||35||32||31||38||-11|
|Yoga 69 85 73 60 66 58 56 61 62 –7||69||85||73||60||66||58||56||61||62||-7|
|Yoga and traditional strength training fusion||-||-||-||23||21||21||-||-||-||-|
*Based on 9 years of data in many cases; fewer years in other instances.
- Small equipment again tops the survey this year,with resistance tubing or bands (94%); stability balls (92%); barbells and /or dumbbells (91%); and foamrollers and small balls (81%) reported as being the most frequently used equipment.
- Cardiorespiratory equipment—such as cycles, both upright and recumbent, elliptical trainers, stair climbers and treadmills—has shown some of the largest declines in usage over the past 9 years.
- Large strength equipment has also declined in usage over the past 9 years, with the largest declines reported for plated-loaded machines and pulley equipment.
- Mind-body equipment has shown mixed results over the years. Pilates equipment has experienced growth, while there has been a slight decline in the use of yoga mats and equipment. Gyrotonic equipment has remained stable over the past 4 years.
Which of the following types of equipment are provided to your clients?
|% of all
|Resistance tubing or bands||94%|
|Barbells and/or dumbbells||91|
|Foam rollers and small balls||81|
|Balance equipment (e.g., BOSU® Balance Trainers, disks, wobble boards, balance boards)||80|
|Steps and platforms||74|
|Yoga mats and equipment||70|
|Selectorized (pin-selected) machines||64|
|Cycles, for indoor classes||45|
|Indoor rowing machines||42|
|Water fitness equipment||35|
|Suspension training apparatus (TRX®, Inkaflexx® straps, etc.)||25|
|Computer workout tracking||17|
|Nutrition analysis software||16|
|Computerized strength machines||11|
|Computer training programs, interactive (exergaming)||10|
Based on your experience, is the use of this equipment growing, remaining stable or declining?
|Yes, my company offers this program
or activity, and I think it is:
|Indoor rowing machines||42||13||72||15|
|Computer training programs, interactive||10||40||40||20|
|Computer workout tracking||17||37||58||0|
|Nutrition analysis software||16||28||56||11|
|Balance equipment (e.g., BOSU Balance Trainers, disks, wobble boards, balance boards)||80||55||40||2|
|Cycles, for indoor classes||45||38||56||2|
|Foam rollers and small balls||81||48||50||0|
|Steps and platforms||74||12||70||13|
|Water fitness equipment||35||14||77||3|
|Yoga mats and equipment||70||32||59||1|
|Strength and Core|
|Barbells and/or dumbbells||91||33||62||1|
|Computerized strength machines||11||0||100||0|
|Resistance tubing or bands||94||28||64||6|
|Selectorized (pin-selected) machines||64||12||81||3|
|Suspension training apparatus (TRX, Inkaflexx straps, etc.)||25||52||32||0|
|Weighted bars 65 17 78 3||65||17||78||3|
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