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Are You Fooducated?

by Sandy Todd Webster on Apr 19, 2012

Food for Thought

Last month we reported that according to the 2012 Nielsen report “Battle of the Bulge & Nutrition Labels: Healthy Eating Trends Around the World,” 59% of the world’s consumers have difficulty understanding nutrition labels on food packaging. Fifty-two percent say they partially understand the labels, and 7% don’t grasp them at all.

If you and your clients struggle with such issues, try the Fooducate app (the basic version is free; Fooducate Plus is $3.99). The app’s creators are a self-described team of “parents, dietitians and techies” who understand that you don’t have time to analyze every label of every item you pick up in the supermarket.

Use the app to

  • scan a product barcode;
  • see product highlights (good and bad);
  • compare products;
  • select better alternatives; and
  • learn more about food and nutrition.
The app works on iPhone, iPod touch, iPad and Android OS versions 2.2 and up.

IDEA Fitness Journal, Volume 9, Issue 5

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© 2012 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Sandy Todd Webster

Sandy Todd Webster IDEA Author/Presenter

Sandy Todd Webster is Editor in Chief of IDEA's publications, including the award-winning IDEA FITNESS JOURNAL, the health and fitness industry's leading resource for fitness and wellness professionals worldwide. Sandy joined IDEA in 2001 as executive editor of IDEA PERSONAL TRAINER and IDEA FITNESS MANAGER magazines and was promoted to lead the editorial team in 2003. More than 20 years in magazine publishing, marketing communications and creative services have shaped her straightforward approach to multi-channel communication. Early experience in Los Angeles as a sports writer/reporter, and then enriching years as a managing editor in allied health care publishing have pulled her across a spectrum of stimulating subject matter. Fitness, health and nutrition reside at the perfect center of this content continuum, she feels. A Chicago native, Sandy grew up fully engaged in various competitive sports. Her drive and dedication as an athlete translate to a disciplined work ethic and unwavering appro