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Are You Fooducated?

by Sandy Todd Webster on Apr 19, 2012

Food for Thought

Last month we reported that according to the 2012 Nielsen report “Battle of the Bulge & Nutrition Labels: Healthy Eating Trends Around the World,” 59% of the world’s consumers have difficulty understanding nutrition labels on food packaging. Fifty-two percent say they partially understand the labels, and 7% don’t grasp them at all.

If you and your clients struggle with such issues, try the Fooducate app (the basic version is free; Fooducate Plus is $3.99). The app’s creators are a self-described team of “parents, dietitians and techies” who understand that you don’t have time to analyze every label of every item you pick up in the supermarket.

Use the app to

  • scan a product barcode;
  • see product highlights (good and bad);
  • compare products;
  • select better alternatives; and
  • learn more about food and nutrition.
The app works on iPhone, iPod touch, iPad and Android OS versions 2.2 and up.

IDEA Fitness Journal, Volume 9, Issue 5

© 2012 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Sandy Todd Webster

Sandy Todd Webster IDEA Author/Presenter

Sandy Todd Webster is Editor in Chief of IDEA's publications, including the award-winning IDEA FITNESS JOURNAL, the health and fitness industry's leading resource for fitness and wellness professional...