Food for Thought
Last month we reported that according to the 2012 Nielsen report “Battle of the Bulge & Nutrition Labels: Healthy Eating Trends Around the World,” 59% of the world’s consumers have difficulty understanding nutrition labels on food packaging. Fifty-two percent say they partially understand the labels, and 7% don’t grasp them at all.
If you and your clients struggle with such issues, try the Fooducate app (the basic version is free; Fooducate Plus is $3.99). The app’s creators are a self-described team of “parents, dietitians and techies” who understand that you don’t have time to analyze every label of every item you pick up in the supermarket.
Use the app to
- scan a product barcode;
- see product highlights (good and bad);
- compare products;
- select better alternatives; and
- learn more about food and nutrition.