Training With a Purpose at the 2011 IDEA Personal Trainer Institute™
Find the purpose that drives you to excel—and drives your clients to change their lives.
No matter what words you use to describe the IDEA Personal Trainer Institute, one thing is clear: it’s no ordinary personal trainer conference. With a consistently high satisfaction rating—over 95%—and a history of selling out fast (sign up early), it’s the world’s longest-running event exclusively for trainers—and it continues to pioneer a conference experience that’s unique in the industry.
“The Personal Trainer Institute has always been the leading-edge event for trainers who want the latest information, the best education and the most effective tools,” says Aprile Peishel, MA, IDEA’s director of event programming. “We immerse trainers in a very interactive, hands-on, nonstop creative learning environment, where they get to work closely with the world’s most successful trainers, presenters and industry experts. When the conference is over, attendees go home with what they need to revitalize their careers, build their businesses, bring in new clients and re-invent their training sessions. The value is immediate and very practical—that’s why this conference sells out at such a record pace.”
The IDEA Personal Trainer Institute has limited event attendance (575) to provide the optimal environment for in-depth learning. Session attendance is also limited; small class size translates to a more personalized educational experience. Most sessions this year are longer than the usual workshop duration, extending to 2–3 hours so that participants can work extensively with session presenters.
There are 80 interactive sessions at this year’s conference—more than ever before. Topics include training techniques, sports conditioning, small-group and partner training, assessment and corrective exercise, anatomy, biomechanics, exercise science, nutrition, business and professional development, specific populations, Pilates training and lots more. Thirty of the leading names in training today will be presenting, and over 60% of the programming is brand-new, ensuring that the information is fully up-to-date.
Attendees can earn up to 20 CEC hours of continuing education credits (more with preconference sessions).
There will be three all-day preconference workshops, with specialty training offered in sports conditioning, functional training and integrated fitness:
- Twist Sport Performance Summit with Peter Twist, MSc, Douglas Brooks, MS, and Cassidy Phillips
- Gray Institute: Optimize Your Current Skills in 3-D with Gary Gray, PT, and Doug Gray
- The New ACE Integrated Fitness Training Model with Fabio Comana, MA, MS, and Pete McCall, MS
The event is also packed with networking opportunities for participants, including a return of the popular Friday Night Happy Hour, where trainers meet and mingle, and the Saturday Night Roundtables, where attendees can discuss business and industry trends with core sponsors who represent the industry’s top companies. Another great place to make valuable connections—and find great bargains—is the Core Sponsor Marketplace, featuring the newest books, DVDs, CDs, clothing and accessories specifically for trainers.
The theme of the 2011 IDEA Personal Trainer Institute is “Training With a Purpose”—a reference to this year’s highly focused, intensive sessions developed to help trainers define and refine their tactics to gain a competitive edge in a demanding economic environment.
“I really like the theme of ‘Training With a Purpose’ because I think this is where the movement industry is heading,” says Twist, the 2010 IDEA Program Director of the Year. “In today’s training market, both trainer and client have to train with purpose. The trainer has to identify how best to influence the client’s unique needs and goals today, as everyone is different. You can’t attain this purpose unless you can meet your clients where they’re at from the start and then prove to them they can be successful with your programs. Purposed training connects the process to the intention. It’s less about the exercise than about inspiration, aspirations, motivation, accountability, expectations and internal character.”
Twist will also be co-presenting “Under Armour®: Combine 360—When Training Is Your Sport!” with Angus Mugford, PhD, and the C360 faculty, an exciting, new comprehensive athletic training platform that establishes the global measurement standard for improving health, fitness and sports performance.
This year’s theme of purpose-directed training also reflects the powerful trend of functionality. Gary and Doug Gray of the Gray Institute are at the forefront of the think-outside-the-box functional training movement and will present sessions on functional core training, flexibility, and advanced balance and jump training, in addition to their all-day preconference workshop.
“Our purpose is to help trainers develop programming for the individual instead of ‘protocolling’ for the masses,” say Gary and Doug. “Trainers have tremendous opportunity to influence clients if they train with the awareness that they are three-dimensional in being (mind, body and spirit) and in movement (sagittal, frontal and transverse planes of motion). Training needs to be integrated rather than isolated, so that the training is authentic, not arbitrary. The purpose is understanding the power you have as a trainer to create a highly successful environment, which is the ultimate form of encouragement for your clients.”
Trainers will find a multitude of ideas at the conference to help them train with purpose and stand out from the crowd. IDEA Personal Trainer Institute presenter and world-renowned exercise researcher Len Kravitz, PhD, believes one effective approach is to focus on population needs—and look to research for solutions that really work. “We are all getting older, and sadly the population is getting fatter, so those are two large groups ripe for intervention. The key is education, because education is action. When trainers learn what really works, based on scientific evidence, they can explain those benefits to their clients and implement the most effective exercises and programs.”
At the conference, Kravitz will present the most comprehensive review to date on eccentric exercise, including its history and physiology; gender and age applications; and the mystery of eccentric exercise and metabolism. Plus, he will showcase 12 great eccentric exercises using multimedia technology.
Kravitz is also presenting a highly anticipated session on “Ultimate Calorie Burning and Metabolic Makeover,” with the latest research on spontaneous physical exercise and high-intensity interval training; hormonal regulation of lipolysis during physical activity and exercise; the effect of exercise on fat oxidation; the effect of the glycemic index on fat metabolism; exercise intensities necessary for fat loss; and strategies to enhance caloric expenditure with physical activity. He’ll include six exercise programs that maximize caloric expenditure and 10 metabolic boosters of spontaneous exercise, as well as instruction on metabolic profiling of clients.
This year’s conference will feature programming with special emphasis in these key business-building areas:
Performance Training sessions will focus on the latest techniques in sports conditioning and performance improvement for diverse populations, from youth to adults and aging athletes. Presenters will address specific training techniques to improve agility, speed and explosiveness; standardized performance assessment systems; the science behind proper recovery; how to improve biomechanics in golfers; nutrition for energy; and tips for training triathletes.
Body Leverage Training sessions sell out fast. They will focus on fusing TRX® with kettlebell training, training the core, planar training, the science of Suspension Training®, and new tools and techniques for using body weight as resistance.
Partner and Small-Group Training sessions will focus on areas such as motivating and marketing to small groups and designing business models with strong revenue potential.
Functional Anatomy and Functional Training sessions will look at a wide variety of training topics, including function from a 3-D perspective, as well as ways to improve biomechanics, enhance flexibility and design effective functional programs.
Assessment, Injury Prevention and Corrective Exercise sessions will address techniques that can eradicate the compensations trainers typically see in clients’ movement patterns. Methods include myofascial release, compression, hands-off bodywork, corrective exercise for clients with stability and mobility issues, and other new approaches.
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When: February 17–20, 2011
Preconference Events: February 17, 2011
Headquarters Hotel: Hilton Alexandria Mark Center
Location: 5000 Seminary Road, Alexandria, Virginia 22311
Hotel Phone: (800) 445-8667 or (703) 845-1010
Advance Registration Deadline: January 14, 2011
Register By: Phone (858-999-4332, ext. 7), fax (858-535-8234 or 858-713-1015), mail (IDEA Health & Fitness Association, 10455 Pacific Center Court, San Diego, CA 92121-4339) or online (www.ideafit.com). Register risk-free: 100% satisfaction guaranteed.
Discounts: Become an IDEA member and save on 1-day or preconference registration. IDEA business/program director members receive the discounted member price on three registrations. A work-study program is available.
Best Value: Nonmembers: your full registration buys a 1-year IDEA personal trainer membership, a $109 value.
Wonder what the IDEA Personal Trainer Institute is really like? Read what several 2010 conference attendees had to say:
“Again, the IDEA Personal Trainer Institute outdoes itself. In 2009 I attended for inspiration; in 2010 I attended for knowledge. I am pleased to say that I gained a lot of information concerning research, theory and application that will take me further than just a few exercises. I am excited that I found ways to improve my industry and feel that the fitness industry is alive and thriving.”
“I would recommend the IDEA Personal Trainer Institute if you have a burning passion for training and are serious about furthering your career. Be ready to take your career to the next level when you get home!”
“The quality of presenters at the IDEA Personal Trainer Institute was the best I’d seen in one place. Allowing 3 hours for some sessions was perfect. With so much research on muscles and fascia, all personal trainers and physical therapists need to attend a conference like this one.”
“It is impossible to measure the value of the IDEA Personal Trainer Institute to the success of my business. Not only am I motivated to improve my training techniques, but the value of the information [in improving] my business and leadership practices is amazing.”
“It’s rare to find a presenter list of such quality all in one place. IDEA definitely provides the best and brightest in the industry.”
“I plan my vacation time around the IDEA events, as they are the one thing I feel I have to do to keep up-to-date in the field. The Personal Trainer Institute gives you practical and hands-on learning that you can immediately take back and apply to your clientele and in developing your staff. The conference digs into the deep stuff immediately, not the fluff and overview of what we all already know!”
At the 2011 Personal Trainer Institute, find out how you can conduct challenge-based tests and workouts to boost your business with Combine 360 (C360), the revolutionary new athletic training platform from IMG Academies and Under Armour that establishes a global measurement standard for improving health, fitness and sports performance. With this scientific, community-based program (not just for athletes!), you can measure and record sport-specific ability, nutrition level and a variety of other factors that give people around the world—of all fitness levels—a baseline to compare and improve their scores.
In the 2010 IDEA Personal Training Programs & Equipment Trends report, IDEA trainers identified these top emerging training areas with high growth potential: mind-body fusion, teen fitness, online training tools, social activity groups, programming for older adults, small-group classes on machines, hybrid programming, dance, boot camps, and outdoor group activities. Which areas could give your business high growth potential?
BOSU® by Fitness Quest
Cooper Fitness Center
Fitness Anywhere Inc.—TRX®
Lebert Fitness Inc.
Power Systems Inc.
Trigger Point Performance Therapy
© 2011 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.
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