BE: The Transformation
Take a look back at how fitness transformed the world in its first three decades—and a look forward to how you will transform your clients in the decades ahead.
How are you going to transform your clients this year? What about 5 years from now, or 10? Fitness has evolved in ways we couldn’t have imagined 30 years ago when IDEA was founded, and it’s likely to change even more dramatically in the years ahead. Where will you fit in? How will you excel personally and professionally, and how will you inspire your clients to excel on their own health and wholeness journey?
You’ll find answers to these questions from the top names and experts in the industry at the 2012 IDEA World Fitness Convention™, July 5–8, in San Diego.
“Fitness professionals have a unique opportunity to transform clients physically, mentally and inspirationally,” says Kathie Davis, co-founder of IDEA. “The path of health is not just to develop a sound, functioning body, but to find emotional balance and resilience, as well as happiness, purpose and meaning in life. This year’s convention will focus on new strategies, directions, tools, programs and products that fitness professionals can use to dramatically transform their own lives and the lives of others.”
Few places on the planet can offer the high-intensity energy, the powerful inspiration and the vast selection of new programs you’ll find at the IDEA World Fitness Convention.
“The sessions at this year’s convention have been created to help fitness professionals become the inspiration that will move their clients to make positive changes in their lives,” says Aprile Peishel, MA, IDEA director of event programming. “There are more exciting new programs, new equipment, new presenters and expanded topic areas than ever before, including more personal training sessions and greatly expanded nutrition sessions to choose from.”
The IDEA World Fitness Convention offers the world’s largest and most comprehensive selection of fitness and wellness topics available in the industry, with more than 300 sessions on personal training, nutrition, group fitness, indoor cycling, mind-body, and business and professional development. You can further broaden your career opportunities by selecting from 12 preconference sessions featuring the specialized, in-depth training you need in leading-edge career areas. Throughout the event you can earn up to 20 CECs (more if you attend preconference sessions) from the leading educational agencies, including ACE, ACSM, AFAA, BOC, NASM-CPT, NESTA, NETA, NFPT, NSCA-CPT/CSCS and W.I.T.S.
This year’s convention marks the celebration of IDEA’s 30th Anniversary, and the weekend will be filled with special anniversary sessions, activities, prizes and surprises, including the 30th Anniversary Party Friday night, 30th Anniversary cake-cutting in the IDEA World Fitness & Wellness Expo and the 30th Anniversary International Reception.
The party will kick off with spectacular, once-in-a-lifetime Opening Ceremonies, when fitness icon and film legend Jane Fonda will accept the IDEA Jack LaLanne Award, which recognizes inspiring industry role models who have significantly advanced health and fitness through the media.
The Opening Ceremonies will feature rousing keynote presentations on how to make life-changing transformations, with world-renowned Pamela Peeke, MD, MPH, FACP, discussing effective solutions for food addiction and Tara Costa from The Biggest Loser sharing her dramatic weight loss success story. The Cirque du Soleil®–inspired troupe, Torque Method Acrobats, will perform their astounding, adrenaline-charged feats of acrobatic daring.
Other anniversary events will include thrilling big-class experiences with a powerhouse collection of favorite instructors and programs past, present and future from around the globe:
Battleground Boot Camp! Compete with your peers and celebrate IDEA’s 30th Anniversary with the best workout on the planet.
IDEA Supreme Dance Battle. Get down with BODYJAM®, Hustle, Qignition, Zumba® and Louis Van Amstel’s LaBlast™.
Four TOP GUNS—30 Game-Changing Moves to Boost Your Training. Enjoy the unique setting on the deck of the historic USS Midway aircraft carrier in San Diego Bay.
Step Ahead—Choreography for the Next Decade. Get plenty of new ideas from this blockbuster program for step lovers, led by more than half a dozen step instructors.
Find great bargains for your facility and clients when you browse the newest releases in food, fitness, fashion and gear at the IDEA World Fitness & Wellness Expo Hall, an explosive, high-energy experience that brings together the top companies, programs, products and superstars of 2012. You can watch live performances of the hottest new moves on the IDEA Performance Stage; participate in IDEA World Challenges to win prizes throughout the Expo; and get special discounted pricing on all apparel in the IDEA Apparel Zone.
New Features in the Expo Hall this year include the Nutrition Pavilion, with educational workshops, food sampling and live cooking demos. And IDEA will be inviting all attendees and expo guests to participate in a special live challenge featuring exciting prizes.
This year IDEA is partnering with the Challenged Athletes Foundation® (CAF) and has pledged to raise $10,000 from the IDEA fitness community (which IDEA will match for a total contribution of $20,000) to pay for a new prosthetic limb that will be presented to Timur Normatov at the 2012 IDEA World Fitness Convention Opening Ceremonies.
Timur is a 9-year-old boy who lives with his family in Parkent, Uzbekistan. When he was a baby, Timur lost a leg above the knee because of a congenital defect. On his application, he stated his motivation for wanting a running leg: “I want to play with the other kids and be able to run. I like to run, but all the time I fall down. Other children laugh at me, and I want to show them I can run. When I grow up, I want to be a doctor.”
How you can make a difference. Perhaps you’d like to organize a fundraiser in your studio or facility and rally your community for this worthy cause? You can also simply send your tax-deductible contribution, via check payable to the Challenged Athletes Foundation, to IDEA Health & Fitness Association, Attn. CAF, 10455 Pacific Center Ct., San Diego, CA 92121.
The IDEA World Fitness Convention will bring you to one of the world’s sunniest seaside climates, and you will have chances to surf, snorkel, paddle board, kayak and bike in the adventurous IDEA Outdoor Experiences. (Register early, as space is limited.)
Other opportunities for maximum fun in San Diego include the following:
Take part in concert-style, high-energy workouts led by the world’s most dynamic fitness personalities. You will find yourself surrounded by giant screens, giant sound and live-performance energy.
Check out the hottest programs from clubs around the country, including Les Mills RPM™ and BODYFLOW™ from 24 Hour Fitness; Equinox Training Club; and POUND—Rockout. Workout™ from Crunch® Fitness.
A sizzling battle of the pros! Compete with your peers to win IDEA World Challenge medals during sessions and at participating exhibitors’ booths in the Expo Hall.
Make It a Vacation! Live a little and mix some relaxation in with your career training: come early to enjoy 4th of July fireworks over the ocean, or stay a few extra days to lounge on the beach or take in San Diego’s sights with friends and family.
The event brochure, detailed session descriptions, the schedule and registration information can be found at www.ideafit.com/fitness-conferences/idea-world-fitness-convention.
For the latest research, statistics, sample classes, and more, "Like" IDEA on Facebook here.
Screen legend and fitness icon to be honored with IDEA Jack LaLanne Award.
Jane Fonda has been a passionate visionary and prominent spokesperson for health and fitness for more than three decades, and today her best-selling fitness DVDs for the boomer/senior generation are once again raising awareness of the benefits of healthy living. At the Opening Ceremonies of the 2012 IDEA World Fitness Convention, Fonda will accept the IDEA Jack LaLanne Award, given to inspiring role models who have increased awareness of healthy living through the media.
There is no more recognizable face of the fitness industry’s early days than Fonda, who revolutionized fitness in 1982 with Jane Fonda’s Workout and then followed that with 23 home exercise videos, 13 audio recordings and five books, selling a total of 16 million copies. The original Jane Fonda’s Workout video remains the top-grossing home video of all time. Fonda is also one of the world’s best-known actresses. Her tremendous success on stage and screen has earned her numerous nominations and awards, including two Oscars for Best Actress (in 1971 for Klute and in 1978 for Coming Home) plus an Emmy for her performance in The Dollmaker.
“When it comes to the early years of fitness, Jane Fonda owns that story,” says world-renowned fitness instructor and presenter Jay Blahnik. “Lots of celebrities have come and gone in fitness, but none had the impact she did. I think it was because she personally did the workouts, believed in fitness and was able to convey her passion for it. She’s an incredible example of the power of authenticity.”
Blahnik worked with Fonda as program designer on early videos and vividly remembers her meticulous attention to detail and strong vision. “She never lost sight [of the fact that people would be] doing this by themselves in their living room, hoping to get healthier,” he says. “I was amazed at how much she knew about fitness and how intuitive she was about the market. She knew what the consumer needed and what was on trend, and she would only do moves that she herself could do. She only did what was authentic to her own experience.”
Blahnik recalls her lengthy, detailed notes on program design and the fact that her videos were filmed in their entirety for rigorously monitored consumer testing before final shooting. “We rehearsed and rehearsed. It was thoughtful, high-end production, which was unique then and is unique now. She caught things that even fitness professionals wouldn’t think of, and she responded to what people liked and didn’t. She used a wide variety of body types because she understood that people could relate to that.”
Blahnik adds that Fonda’s remarkable acting skills were an asset to her fitness work. “She can respond to cues without missing a beat and can look into the camera and deliver better than anyone because of her talent and training. She’s an Academy Award–winning actress, and she expresses emotion and passion through her eyes and her voice as well as through her fitness skills. It’s a rare combination. People can feel that she’s sincere and that she cares about them—and that quality helped to make exercise a global phenomenon and has inspired a lot of people to get healthier.”
Jeanette Jenkins, founder of The Hollywood Trainer and author of The Hollywood Trainer Weight Loss Plan: 21 Days to Make Healthy Living a Lifetime Habit, has worked with numerous A-list celebrities, but few have had the positive impact on her that Jane Fonda has.
“I worked with her on a DVD project and on a World Fitness Day event, and have helped with her foundation to assist pregnant teenage girls, the Georgia Campaign for Adolescent Pregnancy Prevention (G-CAPP). In everything she does, she uses her light to help others, and that’s not something you find every day. She wants to reach as wide a [population] as possible, with exercises that help people of all ages and in all conditions. She uses her life experiences to empower other people. She looks at everything as an opportunity to grow or share with others—she clearly knows her purpose in life and is fearless about following it.”
Jenkins adds that Fonda continues to be a role model for millions, not just physically but mentally and spiritually. “In her 70s, she has the quickness, wit and energy of a 25-year-old. I hope I can be that vivacious, giving, loving and full of energy at her age. She’s a true testament to healthy living, getting outside of yourself and using your time and energy to benefit others.”
The Biggest Loser’s Tara Costa Shares Her Inspiring Story
Tara Costa proves that where there’s a will there’s a way. Once a finance expert and fit plus-size model, looking terrific and on top of her game, she eventually found herself weighing more than 300 pounds and struggling to manage stress without daily dips into self-destruction. To turn her life around, she entered season 7 of NBC’s hit series, The Biggest Loser, and there she shed 155 pounds and won a record-setting eight challenges, the most of any contestant in the show’s history.
But her inspiring story was just beginning. Costa went on to found the Inspire Change Foundation and capped off 2011 by completing the Kona Ford World Ironman®. She has dedicated herself to promoting lifelong healthy lifestyles and positive change and offers inspiration to others through her website, www.taracosta.com. She’ll share her remarkable journey of transformation during the Opening Ceremonies.
Pamela Peeke, MD, MPH, FACP, Sets Off the Food Addict Revolution
Can candy, chips and bread act like “crack” in some people? Find out at the IDEA World Fitness Convention’s Opening Ceremonies, where renowned fitness and nutrition expert Dr. Pamela Peeke will present groundbreaking science on food addiction as well as practical detox and recovery solutions for lasting weight management. Author of The Hunger Fix: The 3-Stage Solution to Free Yourself From Overeating and Food Addictions . . . for Life, Peeke will outline her science-based holistic blueprint for mental and physical transformation and explore how the brain is fooled by the false highs of food addiction.
“Food addiction is real,” says Peeke. “We now have the tools and research data to know that in some people the responses in the brain to certain foods can be very much the same as for an alcoholic or a drug addict. It’s a real physiological phenomenon, and that’s a game changer for how we work with clients who have an addictive tendency toward food. The challenge becomes more intense for those with [multiple] addictions. This is why it doesn’t work to just hand everyone a 1,200-calorie diet—we need to help people get off and stay off the foods they’re addicted to, and [help them] change their lifestyle to support lifelong recovery. So many people are living an addictive lifestyle and don’t realize it.”
Peeke will share her strategy for achieving natural “healthy highs” and for shedding both mental and physical weight. She will explain how unhealthy food and behavioral “hooks” can ensnare you and your clients in dopamine-driven overeating, and how you can “rewire” the same dopamine-driven system to reward healthy, exciting, and fulfilling activities.
Internationally renowned physician and scientist, as well as triathlete, marathoner and mountaineer, Peeke is the chief lifestyle expert for WebMD and the national spokesperson for Exercise is Medicine™. She is a fellow of the American College of Physicians, a Pew Scholar in nutrition and metabolism and an assistant professor of medicine at the University of Maryland.
A few of IDEA’s top presenters share their visions for the future.
“I think we’re going to move from trainers to life transformers, and what we do won’t just be about body fat or weight, but about helping people embrace a comprehensive philosophy of health and fitness. Fitness pros who are able to understand the evolving emphasis on the human spirit are going to be trendsetters. People need to get back to having the ability to play and to dream and to be creative. Coaching will become more ingrained in the training model, to tap into the will and the soul of every client for deeper success on all levels. Professionals who are leading the way in nutrition, technology and coaching integration are going to excel in the future. As life becomes more stressful, people will have a greater need to slow down, disconnect from technology and connect to what’s important. We’ll continue to see simplification in program design.
“At the same time, I believe we will also see the polar opposite, with more use of technology and more extreme, high-intensity training programs and competitions that will reflect the extremes in our culture. People will want results—and will want them fast. We’re going to see the yin and the yang of fitness, and to succeed, trainers will need to evolve to accommodate both sides of the spectrum.”
—Todd Durkin, MA, CSCS, founder, Fitness Quest 10
“Because of the obesity challenge and the health and economic problems it poses, people are going to be much more motivated to find solutions. There will be greater collaboration between fitness and allied health organizations. Fitness will move toward taking its rightful place in that healthcare continuum as we look for ways to make communities more fitness-friendly. I think we’ll see fitness redefined to become much broader. Fitness professionals will need to be able to connect and engage with individuals, not just lead them through exercises. The ticket to success isn’t going to be learning the latest new exercise or exercise science technique, but effectively communicating, motivating, and creating relationships.
“John Wooden said that people won’t care what you know until they first know that you care—and fitness professionals of the future are going to need to care about individuals as whole people, not just as individuals who are deconditioned or need to lose 20 pounds. Instead of just accepting that people don’t exercise because they don’t have time, we’re going to realize that they would take the time if we created the right value proposition for them to want to do it. We may take cues, for example, from the gaming industry and make fitness more like play.”
—Cedric X. Bryant, PhD, FACSM, Chief Science Officer, American Council on Exercise
“Science and technology will afford us near precision in developing nutritional, sleep and fitness programs. We will wear microscopic chips to wirelessly provide real-time data on calorie consumption, metabolic rate, sugar levels, nutrient deficiencies and body fat—and perhaps information such as the origin, severity and history of our injuries, genetic health factors, food allergies, risk of disease and need for rest.
“There will be a tremendous increase in the demand for trained fitness professionals to implement changes based on this data. A total health overhaul is on our horizon! Due to the tremendous financial burden of obesity, illness and injury related to manageable health, governmental agencies will incentivize citizens, food manufacturers, restaurants and grocery stores to improve health standards. Insurance companies will offer deep discounts based on our statistical information. We will continue to live longer and [be] more physically fit. We’ll see an increase in the demand for cardiovascular workouts such as unique antigravity-based programming aimed at intense cardiovascular conditioning that improves the longevity of our musculoskeletal frame.
“As fitness leaders it’s our job to create the world we want to see. For example, with the childhood obesity epidemic we can’t wait until these children reach adulthood. We need to vow to take action, in all of our small corners of the world, to begin creating change today.”
—Chalene Johnson, author of PUSH and creator of Turbo Jam®, TurboFire® and ChaLEAN Extreme®
Reebok (www.reebok.com) will be the 2012 IDEA World Fitness Convention Footwear Sponsor and official provider of IDEA staff shoes at the World Fitness Convention. Be sure to visit Reebok’s booth in the Expo Hall.
When: Thursday, July 5–Sunday, July 8
Preconference Workshops: Thursday, July 5
San Diego Marriott Marquis & Marina333 W. Harbor Dr., San Diego, CA 92101Single/Double: $216; $20 each additional person.
Hilton San Diego Bayfront
1 Park Blvd., San Diego, CA 92101
Single/Double: $210; $20 each additional person.
To receive the IDEA rate, you must make your reservation by June 11.
Early-Bird Pricing Deadline: May 25
Convention Center: San Diego Convention Center
Transportation Discounts: Special discounts are available on American Airlines. You can order your ticket online at www.aa.com or use your own travel agent. To book online, go to www.aa.com and enter code 9972BI in the discount code box. Certain restrictions apply. There is no ticketing fee for online reservations. To order your ticket by phone, use authorization number 9972BI. American Airlines Meeting Desk: (800) 433-1790 (meeting desk is available 5:00 am–12:00 midnight CST, 7 days per week) A $15 ticketing fee applies to phone reservations. Shuttle and car rental discounts are also available.
Registration Discounts: Become an IDEA member and save on your convention and preconference sessions registration. Business and program director members receive the discounted member price on up to three registrations for the convention and preconference sessions. Groups of five or more registering together save $25 on each full registration.
To Register or For More Information: See www.ideafit.com to mail or fax in your registration form, or call (800) 999-4332, ext. 7. (Outside the U.S. and Canada, call 858-535-8979, ext. 7.)
Celebrate IDEA’s 30-Year Anniversary at the 2012 IDEA World Fitness Convention, July 5–8, in San Diego.
Pick up new skills, ideas and inspiration to advance your career and transform your life when you join the industry’s leading professionals, presenters, programs and companies from over 60 countries for 4 days of in-depth education, networking, workouts, challenge competitions and fun. Gain a competitive edge when you take home the hottest programs, newest products, latest discoveries and most advanced education in the industry.
The 2012 IDEA World Fitness Convention is a must for personal trainers who want to increase their skills, markets and profit potential. You’ll find advanced education, hands-on training and opportunities to network with top trainers from over 60 countries.
This year’s personal training sessions include the following:
Anatomy/Fascia, Assessment and Corrective Exercise
- MELT® Method Restore Series
- Flexibility Highways—In Motion
- Purposeful Assessments for Optimal Results
- Foot and Lower-Leg Myofascial Matrix
- Designing a Self-Myofascial Release Program
- Accelerated Recovery Programming
- TRX®: Suspension and Rip™ Training Fusion / Training for Active Seniors/Training for Performance Durability
- Getting Kids Strong—Body, Mind and Soul
- Small-Group Training Workshop by ACE (Preconference)
- Creating a Fun, Competitive Environment for Small-Group and Partner Training
- Exercise Progression for Small-Group Program Design
- Metabolic Conditioning for Small-Group Training
- The Nutrition and Supplement Solution: Getting Even Your Toughest Clients to Follow the Rules!
- What’s Really in the Food You Eat?
- Build a Better Breakfast
- The TRUTH About Fat—Distilling Fact From Fiction
- Rethinking Nutrition Scope of Practice (Panel)
- Careers in Corporate Wellness—Are You Prepared for the Challenge? (Preconference)
- Cashing in on Corrective Exercise
- Anatomy of a Fitness Business
- 30 Ways to Make More Money: Win the Leverage Lotto!
- ACE: Get a Six-Figure Virtual Fitness Business
© 2012 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.
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