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BE: The Transformation

by Mary Monroe on May 01, 2012

Take a look back at how fitness transformed the world in its first three decades—and a look forward to how you will transform your clients in the decades ahead.

How are you going to transform your clients this year? What about 5 years from now, or 10? Fitness has evolved in ways we couldn’t have imagined 30 years ago when IDEA was founded, and it’s likely to change even more dramatically in the years ahead. Where will you fit in? How will you excel personally and professionally, and how will you inspire your clients to excel on their own health and wholeness journey?

You’ll find answers to these questions from the top names and experts in the industry at the 2012 IDEA World Fitness Convention™, July 5–8, in San Diego.

“Fitness professionals have a unique opportunity to transform clients physically, mentally and inspirationally,” says Kathie Davis, co-founder of IDEA. “The path of health is not just to develop a sound, functioning body, but to find emotional balance and resilience, as well as happiness, purpose and meaning in life. This year’s convention will focus on new strategies, directions, tools, programs and products that fitness professionals can use to dramatically transform their own lives and the lives of others.”

Few places on the planet can offer the high-intensity energy, the powerful inspiration and the vast selection of new programs you’ll find at the IDEA World Fitness Convention.

Take a 4-Day Journey of Transformation

“The sessions at this year’s convention have been created to help fitness professionals become the inspiration that will move their clients to make positive changes in their lives,” says Aprile Peishel, MA, IDEA director of event programming. “There are more exciting new programs, new equipment, new presenters and expanded topic areas than ever before, including more personal training sessions and greatly expanded nutrition sessions to choose from.”

The IDEA World Fitness Convention offers the world’s largest and most comprehensive selection of fitness and wellness topics available in the industry, with more than 300 sessions on personal training, nutrition, group fitness, indoor cycling, mind-body, and business and professional development. You can further broaden your career opportunities by selecting from 12 preconference sessions featuring the specialized, in-depth training you need in leading-edge career areas. Throughout the event you can earn up to 20 CECs (more if you attend preconference sessions) from the leading educational agencies, including ACE, ACSM, AFAA, BOC, NASM-CPT, NESTA, NETA, NFPT, NSCA-CPT/CSCS and W.I.T.S.

Let the Party Begin!

This year’s convention marks the celebration of IDEA’s 30th Anniversary, and the weekend will be filled with special anniversary sessions, activities, prizes and surprises, including the 30th Anniversary Party Friday night, 30th Anniversary cake-cutting in the IDEA World Fitness & Wellness Expo and the 30th Anniversary International Reception.

The party will kick off with spectacular, once-in-a-lifetime Opening Ceremonies, when fitness icon and film legend Jane Fonda will accept the IDEA Jack LaLanne Award, which recognizes inspiring industry role models who have significantly advanced health and fitness through the media.

The Opening Ceremonies will feature rousing keynote presentations on how to make life-changing transformations, with world-renowned Pamela Peeke, MD, MPH, FACP, discussing effective solutions for food addiction and Tara Costa from The Biggest Loser sharing her dramatic weight loss success story. The Cirque du Soleil®–inspired troupe, Torque Method Acrobats, will perform their astounding, adrenaline-charged feats of acrobatic daring.

Other anniversary events will include thrilling big-class experiences with a powerhouse collection of favorite instructors and programs past, present and future from around the globe:

Battleground Boot Camp! Compete with your peers and celebrate IDEA’s 30th Anniversary with the best workout on the planet.

IDEA Supreme Dance Battle. Get down with BODYJAM®, Hustle, Qignition, Zumba® and Louis Van Amstel’s LaBlast™.

Four TOP GUNS—30 Game-Changing Moves to Boost Your Training. Enjoy the unique setting on the deck of the historic USS Midway aircraft carrier in San Diego Bay.

Step Ahead—Choreography for the Next Decade. Get plenty of new ideas from this blockbuster program for step lovers, led by more than half a dozen step instructors.

Shop Top Names and Hot New Products

Find great bargains for your facility and clients when you browse the newest releases in food, fitness, fashion and gear at the IDEA World Fitness & Wellness Expo Hall, an explosive, high-energy experience that brings together the top companies, programs, products and superstars of 2012. You can watch live performances of the hottest new moves on the IDEA Performance Stage; participate in IDEA World Challenges to win prizes throughout the Expo; and get special discounted pricing on all apparel in the IDEA Apparel Zone.

New Features in the Expo Hall this year include the Nutrition Pavilion, with educational workshops, food sampling and live cooking demos. And IDEA will be inviting all attendees and expo guests to participate in a special live challenge featuring exciting prizes.

Give Back by Helping a Challenged Athlete

This year IDEA is partnering with the Challenged Athletes Foundation® (CAF) and has pledged to raise $10,000 from the IDEA fitness community (which IDEA will match for a total contribution of $20,000) to pay for a new prosthetic limb that will be presented to Timur Normatov at the 2012 IDEA World Fitness Convention Opening Ceremonies.

Timur is a 9-year-old boy who lives with his family in Parkent, Uzbekistan. When he was a baby, Timur lost a leg above the knee because of a congenital defect. On his application, he stated his motivation for wanting a running leg: “I want to play with the other kids and be able to run. I like to run, but all the time I fall down. Other children laugh at me, and I want to show them I can run. When I grow up, I want to be a doctor.”

How you can make a difference. Perhaps you’d like to organize a fundraiser in your studio or facility and rally your community for this worthy cause? You can also simply send your tax-deductible contribution, via check payable to the Challenged Athletes Foundation, to IDEA Health & Fitness Association, Attn. CAF, 10455 Pacific Center Ct., San Diego, CA 92121.

High-Intensity Fun in the Sun

The IDEA World Fitness Convention will bring you to one of the world’s sunniest seaside climates, and you will have chances to surf, snorkel, paddle board, kayak and bike in the adventurous IDEA Outdoor Experiences. (Register early, as space is limited.)

Other opportunities for maximum fun in San Diego include the following:

IDEA Showcase Room

Take part in concert-style, high-energy workouts led by the world’s most dynamic fitness personalities. You will find yourself surrounded by giant screens, giant sound and live-performance energy.

Club Spotlight

Check out the hottest programs from clubs around the country, including Les Mills RPM™ and BODYFLOW™ from 24 Hour Fitness; Equinox Training Club; and POUND—Rockout. Workout™ from Crunch® Fitness.

IDEA World Challenge Championships

A sizzling battle of the pros! Compete with your peers to win IDEA World Challenge medals during sessions and at participating exhibitors’ booths in the Expo Hall.

Make It a Vacation! Live a little and mix some relaxation in with your career training: come early to enjoy 4th of July fireworks over the ocean, or stay a few extra days to lounge on the beach or take in San Diego’s sights with friends and family.

The event brochure, detailed session descriptions, the schedule and registration information can be found at

Fitness Journal, Volume 9, Issue 5

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© 2012 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Mary Monroe

Mary Monroe IDEA Author/Presenter

Mary Monroe is a freelance writer in the Los Angeles area.