The Art and Science of Pricing

by: Tyrone Holmes, EdD, CPT

Fitness Entrepreneur

Strategically analyze what you want to charge.

Pricing your personal training services can be a confusing endeavor. In fact, it may be one of the most difficult issues you face as an entrepreneur. This article demystifies the process by describing three ways to set your fees: market-based, income-objective-based and value-based. Here you’ll learn about the different approaches and explore the pros and cons of each.

The Market-Based Approach

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IDEA Fitness Journal, Volume 10, Issue 10

© 2013 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Tyrone Holmes, EdD, CPT IDEA Author/Presenter