The Art and Science of Pricing

Fitness Entrepreneur: Strategically analyze what you want to charge.

Pricing your personal training services can be a confusing endeavor. In fact, it may be one of the most difficult issues you face as an entrepreneur. This article demystifies the process by describing three ways to set your fees: market-based, income-objective-based and value-based. Here you’ll learn about the different approaches and explore the pros and cons of each.

The Market-Based Approach

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