Take the Challenge and Change Your Life at the 2011 IDEA World Fitness Convention™
Take your career—and your life—to the next level!
How daring are you? What will it take for you to risk the status quo and stretch beyond your comfort zone to create a new success story for yourself? You’ll have hundreds of opportunities to challenge yourself with brand-new programs, equipment and research, inspiring personalities, groundbreaking experts and in-depth education opportunities at the 2011 IDEA World Fitness Convention, August 11–14, in Los Angeles. This may well be the world’s most action-packed convention, bringing together 5,000 passionate fitness professionals from around the world to celebrate physical activity and share a common mission to Inspire the World to Fitness®.
IDEA World is famous around the globe for the exuberant, sensational experience it creates each year, with morning-to-night workouts, stimulating classes, hands-on training sessions, competitions and festivities, all in an electrifying, high-intensity environment that fuses music, movement, fun and camaraderie. The convention starts Thursday, August 11, with 16 intensive Premier Seminars, and an International Reception that evening, followed by 3 full days of training sessions, from 7:00 am Friday through 4:00 pm Sunday.
Here are some of this year’s highlights:
- Not many people on the planet are more inspiring than keynote speaker Apolo Ohno, the most decorated American Winter Olympian and author of Zero Regrets: Be Greater Than Yesterday (Atria 2010). Ohno was just 19 years old when he won gold and silver medals at the 2002 Winter Games. Four years later, at the 2006 Olympics, he returned to win three more short-track speed-skating medals. When he made history by earning another three medals in 2010, Ohno was 27 years old and competing as one of the oldest skaters after the most intense training regimen of his life. At 2011 IDEA World, Ohno will share the inspiring personal story behind his success and give you his secrets for achieving focus and mental toughness in every aspect of life. Read a short interview with Ohno in the sidebar “Becoming a Champion.”
- In his keynote address, Daniel Amen, MD, best-selling author of Magnificent Mind at Any Age (Three Rivers 2009) and The Amen Solution (Crowne 2011), is sure to challenge what you know about the brain-body connection. Dr. Amen is assistant clinical professor of psychiatry and human behavior at the University of California, Irvine, School of Medicine, and medical director of Amen Clinics Inc. in Newport Beach and Fairfield, California; Bellevue, Washington; and Reston, Virginia. Amen Clinics have the world’s largest database of functional brain scans and use a sophisticated brain-imaging study called SPECT, which has helped identify seven different types of anxiety and depression, six different types of attention deficit disorder and five different types of obesity. Dr. Amen is also the lead researcher on the world’s largest brain-imaging and rehabilitation study involving professional football players. Read a short interview with him in the sidebar “Change Your Brain, Change Your Life.”
- This year’s convention theme, “Take the Challenge,” will come to life with a unique challenge (physical, mental or inspirational) in every educational session through the weekend. Challenge medal winners will receive prizes and special recognition throughout the convention. The buzz is growing about all of the challenges!
- With a phenomenal selection of more than 300 educational sessions from the industry’s biggest names, you can create your own personal challenge with an individualized curriculum designed just for you. Beginning on Thursday, you can challenge yourself to expand your knowledge base by choosing from 16 in-depth Premier Seminars.
- Attention, personal trainers: over 50% of this year’s convention programming is designed with personal trainers in mind. The IDEA World Personal Trainer Convention™ is a collection of more than 150 sessions targeted to personal trainers and offered as a subset of the 2011 IDEA World Fitness Convention program. The IDEA World Personal Trainer Convention is part of IDEA World and brings the world’s leading education for personal trainers to the West Coast, with 4 days of in-depth sessions designed exclusively for trainers. A separate brochure is available online, detailing the personal trainer programs at the event. Personal trainers can also select from other programming categories, including group fitness, cycling, mind-body and specialty areas such as nutrition and career development.
- Three-time World Latin Dance Champion and Emmy®-nominated choreographer Louis Van Amstel, star of ABC’s Dancing With the Stars, will offer you an unforgettable chance to work out with him in a special LaBlast™ Friday night class sponsored by CRUNCH®.
- The opportunity to pay tribute to industry icon Jack LaLanne, “the godfather of fitness,” will be yours as IDEA presents the inaugural Jack LaLanne Award, which his wife, Elaine LaLanne, will accept. On receiving IDEA’s Lifetime Achievement Award at the 1986 IDEA World Fitness Convention, Jack LaLanne wowed the audience with his inspiring acceptance speech, highlighted by his signature fingertip push-ups. Famous for “LaLannisms” such as “Your waistline is your lifeline” and “It’s not what you do some of the time that counts; it’s what you do all of the time that counts,” LaLanne challenged the world to become more active, more fit and more healthy. The Jack LaLanne Award will be presented annually to an individual who has inspired the world to fitness through his or her work in the media or in the public eye as a significant role model.
- The IDEA World Fitness & Wellness Expo Hall is the industry hub of new equipment and gear, programs, personalities and trends, and this year it will be open each day of the convention and remain open until the last session. As part of the “Take the Challenge” convention theme, many companies will offer challenges in their booths to give you chances to win prizes as well as discounts on the latest products and programs. You’ll see the newest shoes, apparel, equipment and programs from over 200 companies, with special shopping hours that won’t conflict with sessions—so you’ll have plenty of time to browse and explore. You can be the first to discover what’s new in health, fitness and nutrition—and bring the news back home to your clients and classes. On the Performance Stage, you’ll find featured demos of this year’s most exciting classes and dance moves—and perhaps a celebrity or two! There’s no better place to take the pulse of the industry than the Expo Hall.
- Brand-new to the convention this year is the sizzling IDEA World Showcase Room, a large, high-energy presentation and workout space located at the JW Marriott hotel. Top-name presenters and their special guests will share their perspectives with you and deliver unique fitness experiences. “Big” music, lights and sound will set the stage for the dynamic performances that everyone will be talking about. Showcase Room presenters and speakers will include Tony Horton, Louis Van Amstel, Chalene Johnson, Rodney D. Carson (with a Marine Corps–inspired boot camp workout), Brett Hoebel (the newest trainer on The Biggest Loser, with a kickboxing/capoeria workout) and personal trainer “Top Guns” Douglas Brooks, Todd Durkin, Fraser Quelch and Peter Twist.
- On Saturday night you will dance to the sounds of one of L.A.’s hottest DJs at the IDEA World Fitness Party at the JW Marriott Hotel. This is your chance to join old friends and new over dinner and refreshments as you celebrate the winners of the IDEA World Fitness Awards.
- IDEA World lets you earn up to 20 CECs from ACE, ACSM, AFAA, BOC, NASM-CPT, NESTA, NETA, NFPT, NSCA-CPT/CSCS and W.I.T.S. When you attend the Premier Seminars, you’ll have even more CEC opportunities.
Last year’s convention attendees gave rave reviews to L.A. LIVE, the exciting entertainment, shopping, dining and sports campus conveniently set in the heart of Los Angeles. Close to the Staples Center and just steps from the sophisticated JW Marriott hotel, the easy-access, high-energy L.A. LIVE scene has become Los Angeles’s newest hot spot, with its sensational mix of sports and music venues, nightclubs, restaurants, bowling alley, movie theaters and much more. Popular spots include the GRAMMY Museum®, Nokia Plaza, The Conga Room™, Lucky Strike Lanes & Lounge, ESPN Zone, Trader Vic’s, The Farm of Beverly Hills, The ION Rooftop Pool Bar and the Ritz-Carlton spa and fitness center.
You can make L.A. LIVE your starting point for a Southern California vacation with mountain hiking, surfing, Beverly Hills shopping, sightseeing, Hollywood celebrity watching, a TV show taping, or day trips to Universal Studios, Disneyland® or Knott’s Berry Farm®. Find out more at the official L.A. tourism website, http://discoverlosangeles.com.
For detailed session descriptions, schedule and more information on the 2011 IDEA World Fitness convention, see www.ideafit.com/conference/idea-world-fitness-convention-2011.
At the 2011 IDEA World Fitness Convention, you’ll find the largest selection of fitness and wellness topics offered in the industry today, with intensive in-depth and hands-on education and training you can take back home to reinvent yourself and your career or business.
Challenge yourself to build your knowledge, skills and marketability in one or more of these fitness arenas:
- Boot Camp
- Business & Career Development
- Cardiovascular Training
- Circuit/Interval Training
- Core & Balance
- Corporate Wellness
- Corrective Exercise
- Exercise Science & Research
- Functional Training
- Group Strength
- Indoor Cycling
- Indoor Rowing
- Integrative Exercise/Fusion
- Kettlebell Training
- Latin Dance
- Management & Leadership
- Martial Arts
- Metabolic Training
- Mixed Martial Arts
- Nutrition & Metabolism
- Personal Training
- Pilates, Tai Chi & Yoga
- Program Design
- Small-Group/Partner Training
- Social Media
- Specific Populations
- Sport Conditioning
- Teaching Techniques
Here is just a small sampling of hot sessions and workouts at the convention (for more, see www.ideafit.com/conference/idea-world-fitness-convention-2011):
- Crunch® presents X-Pert Pole Fitness With the Crunch Faculty
- Equinox® Fitness Clubs presents ViPR™ Wars
- LifePower® presents LifePower® Yoga—Reach for Your Power Within
- Spectrum Athletic Clubs® presents Latinva®
- 24 Hour Fitness® presents Nike Training Club Workout with the 24 Hour Fitness Presenter Team
- Batuka® Dance—The Evolution of Movement
- The Body-Weight X-Games—Extreme Body-Weight Blast!
- Combine360—When Training Is Your Sport
- Creating a Six-Figure Boot Camp Experience
- CrossFit: Unleash the Power
- CrossFit: Defined and Determined
- Dance with GLEE!
- Drop and Give Me 20—Marine Corps–Inspired Boot Camp Workout
- Eat to Win—Enhance Performance
- Indo Boarding—Surf-Inspired Group Fitness
- Introduction to Kettlebell Basics
- Kettlebell Rehab—Hardstyle Methods in Corrective Exercise
- Kickboxing Balance Challenge
- LaBlast™ with ABC’s Dancing With the Stars’ Louis Van Amstel
- Lebert Fitness: Body-Weight Partner Training
- Les Mills’ SH’BAM™ Workout
- Perform Better: TD’s I.M.P.A.C.T. Challenge
- The Runner’s Clinic
- Social Media—Fit Biz Bootcamp
- Solving Your Clients’ Biggest Dieting Dilemmas
- Train Like an Ultimate MMA Fighter
- TRX® Superhero Workout
- Ultimate Metabolic and Calorie Burning Makeover
- Urban Challenge Boot Camp (Outdoors)
- Weighing in on The Biggest Loser
- Winning at Losing—Weight Management Made Simple
- Women, Weights and Results!
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When: Thursday, August 11–Sunday, August 14, 2011
Premier Seminars: Thursday, August 11, 2011
JW Marriott Hotel Los Angeles at L.A. LIVE, 900 West Olympic Blvd., Los Angeles, California 90015; 5-minute walk to the Los Angeles Convention Center.
Reservations & Hotel Information: (213) 765-8600 (toll-free). Special IDEA Room Rate for Classic Single/Double Suite: $204. Parking: $38.00 per day, valet only.
Wilshire Grand Los Angeles, 930 Wilshire Blvd., Los Angeles, CA 90017; 15-minute walk to the Los Angeles Convention Center.
Reservations & Hotel Information: (888) 773-2888 (toll free).
Special IDEA Room Rate for Classic Single/Double: $155, Junior Suite $175, Concierge Level $185, Concierge Level Junior Suite $205.
Parking $35.00 per day for guests, $45.00 per day for nonguests; valet only.
Convention Center: Los Angeles Convention Center
To register or for more information: See www.ideafit.com to mail or fax your registration form, or call (800) 999-4332, ext. 7. (Outside the U.S. and Canada, call: (858) 535-8979, ext. 7.)
Travel Planning Note: This year we’ve changed the convention schedule to make it easier to fit into your schedule. Choose a Premiere Seminar to attend on Thursday, then attend the convention from 7:00 am Friday to 4:00 pm Sunday, with Expo Hall hours extended through Sunday afternoon.
After winning his sixth, seventh and eighth career Olympic medals—a silver medal in the 1,500 meters, a bronze in the 1,000 meters and a bronze for the 5,000-meter team relay—at the 2010 Winter Olympic Games in Vancouver, British Columbia, short-track speed skater Apolo Anton Ohno became the most decorated Winter Olympian in U.S. history. As a keynote speaker at the 2011 IDEA World Fitness Convention, Ohno will share lessons from his remarkable journey to become a champion.
Q: Tell us about your new book, Zero Regrets: Be Greater Than Yesterday. What does that title mean to you, and what ideas do you want readers to take away from it?
A: The book is meant to be inspirational and motivational. It’s about choosing to live with passion every day of your life and overcoming the personal fears and doubts that we all have. Whether [we’re] in sports or not, we all struggle with insecurities. The title, Zero Regrets, is a philosophy not just about sports but about life. You want to make your life count. Whether in athletics, business, school, love—anything and everything—you have to figure out who it is you want to be. You need to have a dream, and then you have to go after it with everything you’ve got.
Q: What are the most important lessons you’ve learned from your own experience?
A: I had the same fears that we all have, of not being able to reach goals, not being prepared enough, not being good enough. But you have to make a decision to push beyond those fears and dedicate yourself to whatever it takes to win. I found out that the real victory is in the journey, not the medals. When I was training for the Vancouver Olympics, I was a third-time competitor, considered old for an Olympic skater, and I knew I had to train at a different level than I ever had before. I didn’t know how I would do or if I would win, but I made the commitment to do what it takes, and I felt like I had already won before I ever did the first race in Vancouver.
One of the common mistakes people make is not really dedicating themselves to achieving a goal, and then later wondering if they should have tried harder or prepared harder. We all say we want to win, but are we really willing to do what it takes? That’s the real question. I can’t tell you how many people I’ve heard say they want to be an Olympic champion. Some of them may be more talented than I am, but they aren’t willing to go through the process. Whatever field you’re in, whether it’s business or sports, you have to be willing to go through the process that will achieve the goal.
Q: What’s your training regimen like these days?
A: It’s much different than when I was training for the Olympics! I’m running the New York City Marathon in November, so I’m training for that, and I’m doing upper-body training for some film roles. I love to work out and do it whenever I can. I’m working on balancing out my body, doing sprints, some firefighter training, biking, power training. But it’s hard because I travel every 2 days at least.
Q: This may be the most important question of all. What was it really like to be on—and win—Dancing with the Stars?
A: It was a lot of fun and a very different experience for me. But it was very, very difficult—not physically difficult, but it was stressful dealing with the camera crew, the media, learning the new dance moves. I was taking a break from my own sport and decided to do it because it was such a challenge. It was a big fear of mine to dance in front of people, but that fear went away very quickly! You have to have a sense of humor with everything you do. It’s important to have a warrior mentality, but you also need perspective. Life is bigger than sports. I believe in my heart that I train as hard as any athlete ever. I don’t think there are many people who are more hungry or determined or dedicated than I am. But at the same time, I race around a skating rink wearing tights. Life is funny, and you can’t take yourself too seriously.
How fit is your brain? The answer to that question may be more important than you know, according to Daniel Amen, MD, perhaps the world’s most well-known neuropsychiatrist and brain-imaging specialist, who will be a keynote speaker at the 2011 IDEA World Fitness Convention.
You may recognize Dr. Amen from his PBS specials (his shows have raised more than $33 million for public television) or from his best-selling books, Change Your Brain, Change Your Life (Three Rivers 1999) and Change Your Brain, Change Your Body (Three Rivers 2010). His new book is The Amen Solution.
Q: What role does the field of brain imaging play in health, fitness, medicine and preventive care?
A: It’s very exciting because it’s such a relatively new field. It’s only in the last 40 years that we’ve been able to actually see the anatomy of the brain, through scans and MRIs, for example. Then we progressed to functional images, which allow us to see how the brain actually works, through electrical and magnetic patterns. Now we can look at blood flow and activity patterns in the brain, to see areas that are lower or higher in activity and understand more about brain health.
I’ve been doing brain imaging for the last 20 years, and I have personally had 10 brain SPECT scans. My last scan, at age 52, was healthier and younger than my first one, even though brains typically become less active with age. That’s because I put into practice what we’ve learned about improving brain health. So it’s clear that we can increase the fitness of our brains. I think what we’ve learned from brain imaging will eventually become part of everyday health care, from disease prevention to diagnosis and treatment. But it’s happening slower than I thought it would—cell phones caught on a lot faster than brain health has! When I turned 50, my doctor wanted me to do a colonoscopy, and I asked him why he didn’t want to look at my brain—wasn’t the other end of my body just as important?
Q: How did this area become your passion?
A: I was going to be a pediatrician, but my first wife tried to kill herself, and it turned me to the field of psychiatry. I fell in love with it. It’s different than most people think—it’s not just about listening to people; it’s about actively helping people with problems. When I started looking at the brain—[in subjects] from kids with behavior problems to addicts and murderers—I noticed a common theme: when people’s brains did better, they did better. It didn’t always have to require toxic medications. There were natural ways to optimize brain function through exercise, diet and supplements.
Q: What is the relationship between brain health and physical exercise?
A: It’s totally connected. If you don’t exercise, your blood pressure goes up and blood flow to the brain goes down. The brain uses about 25% of blood flow, even though it’s only 2% of the body’s weight, so when you exercise you’re improving vasculature to the brain, among other things. Exercise is critical for brain function. Fitness professionals are in a great position to help people improve brain health, and I’m going to talk more about that at the convention.
Q: What are the most important things you’ve learned about overeating, weight loss and the brain?
A: The first thing is that stapling the stomach is working on the wrong organ! The brain pushes you away from the table or gives you permission to have a third bowl of ice cream! There’s a very important brain-fat connection. As your weight goes up, the physical size and function of your brain goes down. Weight problems begin in the brain. To get a better body, you need to get a better brain. We’ve identified five different brain patterns associated with being overweight—patterns associated with brains that tend to be impulsive, compulsive, sad, anxious or a combination of these. Once you’ve identified which type you are, you can choose the right foods and supplements to match your specific needs. We also incorporate all the things that we’ve learned to do to help our addicts, because cleaning up your thinking patterns will help you with weight loss. Our philosophy is that when you change your brain, you change your life.
© 2011 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.
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