Survey Says...

by Diane Lofshult on Jun 01, 2005

A new study conducted by the Grocery Manufacturers of America (GMA) indicates that consumers are buying more nutritious foods than in the past—and the food industry is taking notice.

“Today, consumers know more about nutrition than ever before, and they are using that information to choose foods and beverages that meet their health goals,” says Alison Kretser, MS, RD, senior director of GMA’s scientific and nutrition policy. “Companies are responding to this demand by increasing the use of whole grains, reducing saturated fat and trans fats, and offering reduced-sugar products.”

In polling 806 people who were the primary grocery shoppers in their households, the GMA study found that consumers are choosing products that are

  • made with whole, unrefined grains (66% of respondents)
  • reduced and low fat (65%)
  • fortified with vitamins or minerals (59%)
  • reduced and low calorie (54%)
  • sugar free (49%)
  • reduced and low carbohydrate (42%)

Food manufacturers who appear to be responding to these trends include General Mills, which last year introduced a high-fiber cereal, and Kellogg Canada, which recently launched two high-fiber breakfast breads.

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About the Author

Diane Lofshult

Diane Lofshult IDEA Author/Presenter

Diane Lofshult is an award-winning freelance author who specializes in nutrition and weight management topics. She is the founder of In Other Words, an editorial consulting firm based in Solana Beach, California. Reach her at