A growing number of shoppers are apparently making use of the new self-checkout option at their local grocery stores. Do-it-yourself cash registers are becoming so popular that they racked up an estimated $110.9 billion in sales in 2005, a 35% increase from the year before, according to a study conducted by an industry consulting group. That same study found that women who used the self-checkout scanners tended to make fewer than half as many impulse purchases as they did when someone else was doing the checking.
Of the more than 350 consumers who participated in the study in spring of 2006,
- 94% said they had used a self-checkout scanner at least once; and
- 27% said they used the scanners more than 70% of the time.