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Summer Retention Strategies

by: Gina M. Crome, MS, MPH, RD

Profit Center

How to help your personal training business during the lazy days of summer.

Helping your clients stay active and take care of their health is a year-round challenge. In the summer, your efforts often seem to get lost among shifting schedules, vacation plans and other activities—all of which affect client outcomes and, ultimately, your bottom line.

Navigating around this complicated time takes some flexibility and planning on your part. Discover strategies for motivating and retaining your clients during the summer months.

Flexibility Is Key

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IDEA Fitness Journal, Volume 11, Issue 6

© 2014 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Gina M. Crome, MS, MPH, RD

Gina M. Crome, MS, MPH, RD IDEA Author/Presenter

Gina Crome is a Registered Dietitian and Certified Personal Trainer through the American Council on Exercise. She holds a dual Masters Degree in Clinical Psychology as well as a Masters in Public Health Nutrition from Loma Linda University whereby she received the Selma Andrews Award for Excellence and Professionalism. Gina has worked to help people seeking to gain a better quality of life for over 20 years. She has struggled most of her life with her own weight, thus allowing her the compassion and understanding for those who are seeking answers. Throughout her career, she has worked with a number of individuals with issues directly affecting their self-esteem and ability to fully enjoy life.