Fitness professionals share how World has bettered their careers.
People from around the globe attend IDEA World Fitness Convention®for different reasons,but all appreciate its value in catapulting their careers to ahigherlevel.Some report instant beneﬁts for their jobs or businesses;others describe reaping rewards from their newfound knowledge for years afterwards. Read how World has helped other ﬁtness professionals and think how it can do the same for your career.
Many ﬁtness professionals say the information, contacts and insights they’ve gained at World have helped them grow their careers.
“World deﬁnitely gave me a competitive advantage in the job market,”says Beate Lemm, quality manager ofJopp Frauen Fitness in Berlin. “After I attended one con- vention, I applied for the club manager position in a small but successful ﬁtness chain. One reason I got the job was because ofthe knowledge I gathered at the workshops. Afterashorttime I was promoted to supervising all ﬁve club managers ofthe chain.”
Lynne Greer, owner of Healthy Wishes in Bishop, California, says that attending World has helped her career immensely.“World has helped shape me into the trainer and businessperson I am today,”she explains.“Being able to go to one place for 4 days and hear from the industry’s best in the world keeps me at the top ofthe profession.This separates me from the average personal trainer and puts more moneyin my pocket.My clients don’t mind paying more because they know they aregetting more.”
Alex Díaz, a Reebok master trainer at Sport City Gym in Mexico City,has attended World every year since 1992.“I became the ﬁrst Mexican Reebok master trainer, which would not have been possible without the IDEA convention experience,”he says.“Also,as a result ofthe knowledge and tools I got from the conventions,new job opportunities have come—especially the chance to work in other countries.”
When Randi Albrechtsen of McCall, Idaho, went to World in 2002, she was working