Social Media Success: Measuring Your Return on Investment

Social Media: Identify your metrics and learn how to gauge success.

While social media continues to grow as a marketing tool, people often struggle to find the most effective ways to use it to generate business. One question facing companies large and small is this: How do you measure social media success? Which data provide the most accurate and effective overview of your online presence? What tools can show whether you are getting the best return on your social media investment?

Identifying Your Metrics

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