Small-Group Secrets: Marketing

by: Megan Senger

Marketing

Now that your small-group training program is ready for launch, it’s time to spread the word.

Marketing is the process of reaching out to new, potential customers. Done right, it’s a systematized, targeted and reusable way to gather fresh sales leads. But marketing small-group training (SGT)—the profitable new industry trend wherein one trainer works with three to 10 clients at a time—has its own special considerations.

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IDEA Trainer Success , Volume 10, Issue 3

© 2013 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Megan Senger

Megan Senger IDEA Author/Presenter

Megan Senger is a writer, sales consultant, and fitness instructor based in Southern California. Active in the exercise industry since 1995, she holds a bachelor’s degree in Kinesiology and English....

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