Small-Group Secrets: Marketing

Marketing: Now that your small-group training program is ready for launch, it’s time to spread the word.

Marketing is the process of reaching out to new, potential customers. Done right, it’s a systematized, targeted and reusable way to gather fresh sales leads. But marketing small-group training (SGT)—the profitable new industry trend wherein one trainer works with three to 10 clients at a time—has its own special considerations.

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