Selling Services in a Faltering Economy, Part 1

Sales and Marketing: The first in a two-part series that proves you can be successful in a slumping economy.

Let’s face it. This is not the easiest time to operate a personal training business. We are still in the throes of the worst economic recession since the Great Depression. The good news is that there are opportunities for personal trainers to thrive. To increase your chances for success, you just need to be proactive. Over the next two issues of IDEA Trainer Success I will present 10 steps you can take to ensure stability and success during a faltering economy. Here are the first five.

1. Target Your Expertise

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