You probably already recommend health and fitness products to your clients. What if you could receive a cut of the profit when clients purchased stuff you told them about? This technique is called affiliate marketing, and it’s one way to bring in revenue without having to actively provide a service, as you do with one-on-one training.
The growing popularity of e-commerce has made affiliate programs a common form of Web-based marketing. To be an affiliate, you sign up with a merchant who offers an affiliate program. You then place a special link on your website, blog or e-newsletter that leads your site’s visitors to that retailer’s site, where products or services can be purchased. When people who click on your affiliate link buy an affiliate item on the merchant’s site, you get a percentage of the profit for that sale, whether the customer buys right away or waits. The retailer can tell it was you who referred the customer by the identifying code in your affiliate link. A merchant’s website usually includes affiliate pages where you can track traffic and sales from your links.
Earn Affiliate Commissions
How much of a cut you receive for being an affiliate usually depends on the company, the product and its price. A company may offer a commission of only 10%–15%, but if the product has a high price point, even a modest commission can add up. Typical affiliate-sold products—such as DVDs, e-books, audio programs, books, supplements and fitness gadgets—range in price from about $15 to a few hundred dollars.
There are no upfront costs to being an affiliate marketer. And even when you make a commission, the responsibility of processing and fulfilling orders lies entirely with the merchant.
To determine which products or services to market as an affiliate, consider ones that logically complement or enhance the services and/or products you already provide. Obvious choices include exercise gadgets, health-focused books/e-books and workout DVDs.
Ensure Quality Control
To ensure your endorsements are genuine, you’ll want to personally test or research everything you recommend. The best affiliate choices are those you’d happily promote even if you didn’t stand to profit from the recommendation. Protect yourself, too, by researching merchants. Check references, and investigate the company’s credibility.
For a list of affiliate resources, refer to the full article in the March 2009 issue of IDEA Fitness Journal or read it online in the IDEA Library.