As public interest in slowing cognitive decline grows, wellness professionals who work with older adults may want to incorporate mental games into physical training sessions. Some research evidence shows that training the brain improves mental fitness, but definitive data does not yet exist to confirm that playing “brain” games translates into better quality of life. Consumers, however, are buying products and not waiting for study results.
According to U.S. News & World Report, the market for products like MindFit™, Brain Fitness Program™ and Brain Age™ rose sharply in 2007 to an estimated $80 million, based on data from SharpBrains.com, a company that tracks the industry. Sales in 2005 ranged from $2 million to $4 million.Physical activity remains the strongest method of improving cognitive performance.