Elevate your game with the top education in the industry, and rediscover your love for the journey of change.
“We’re in a challenging time—a pivotal time in history—there’s a lot of stress. People are looking to get back in touch with basic values and principles, in their lives and in their workouts, because the journey of fitness is very much a reflection of the journey of life,” says Juan Carlos Santana, MEd, director and chief executive officer (CEO) of the Institute of Human Performance in Boca Raton, Florida, and a presenter at the IDEA Personal Trainer Institute in 2010.
Santana believes that “back to basics” is one of the coming trends in personal training—not just for clients, but for trainers themselves. “As trainers, we’re overstressed, too. We can work 50 or more hours a week without stopping to wonder what kind of life we really have. We have to ask ourselves, ‘Have I lost touch with the principles that got me into fitness in the first place?’”
Santana’s groundbreaking conference presentation, “Winning the Culture War With Exercise and Fitness,” will take a close look at the real reasons people come to personal trainers.
“Our industry hasn’t been very effective in dealing with the triggers that bring people to us, such as poor self-perception, relationship breakups, problems at work,” says Santana. These all have to do with fundamental values in life. It’s not enough to just give them jumping jacks and push-ups. We have so much more than that to offer. Fitness is one of the few things in life that you can’t buy. At its core, it’s principle driven. It’s about making a commitment. We need to focus on principles and values if we really want to make a lasting connection with our clients.”
If you’re ready to renew your commitment to yourself and your clients, don’t miss the 2010 IDEA Personal Trainer Institute in Alexandria, Virginia, February 25–28—the world’s leading educational conference exclusively for personal trainers. In addition to professional education, the event will give trainers an opportunity to see the sights in the nation’s capital. Located in the west end of historic Alexandria, the elegant Hilton Alexandria Mark Center hotel—home to this year’s conference—is close to many of Washington, DC’s legendary monuments and attractions.
“It’s vitally important that trainers seek out a variety of education [opportunities] and step outside their comfort zones,” says conference presenter Rodney Corn, MA, co-founder of PTA Global. “Getting education in areas of communication, coaching, behavior modification, business management and marketing are as important as traditional exercise courses. Networking connects the trainer to the industry—it’s a marketing strategy that many fail to take advantage of. The industry is about relationships. People seek out and buy from—or refer to—people they know and trust.”
In spite of economic stresses, the personal training field keeps growing, but competition is increasingly fierce. The industry is changing every day, with new research, techniques, equipment and trends emerging. Clients are more knowledgeable and have higher expectations. To succeed, trainers must keep sessions fresh, fun and challenging. Above all, clients need to see results from their workouts—and feel motivated and inspired by working with you. They want to find something special they can’t find anywhere else.
“Trainers have the opportunity to take their clients on a powerful personal journey,” says Kathie Davis, co-founder of IDEA Health & Fitness Association. “To make a real difference for your clients and inspire lasting positive change in their lives, you need to continually be on a journey of change yourself. You have to evolve as a trainer and keep your passion for your work alive. The IDEA Personal Trainer Institute gives you many different ways to develop your skills and discover new inspiration to take home with you.”
The IDEA Personal Trainer Institute features an extremely diverse curriculum, which includes sessions on research; functional training; balance and core training; nutrition and metabolism; lifestyle coaching; biomechanics; cardiovascular training; Pilates; boot camp programs; training for older adults, kids, and people with medical conditions; mind-body programs; business and management skills; and professional development.
This year’s conference includes 68 educational sessions on leading trends, techniques and topics in training today. Twenty-six of the world’s top names in the field will present their latest findings, success tips and inspirational training methods. Over 50% of this year’s program is made up of all-new, premiere sessions, being presented for the first time. Trainers can earn up to 20 continuing education credit hours (plus more for preconference workshops) from top certification organizations.
Foremost experts in the industry will offer in-depth specialty education in three preconference workshops: “STOTT PILATES® Postural Analysis and Applications to Pilates Exercises,” “Twist Sport Performance Summit” and “Integrated Back Rehabilitation—Regression to Progression.” Plus, trainers will have outstanding networking opportunities throughout the weekend, including a Networking Happy Hour and the popular Saturday night Networking Roundtables with core sponsors.
This year’s conference will feature programming in six key areas that are significant in today’s training market, according to IDEA members and personal trainers worldwide.
1. Sport Conditioning and Performance
At the IDEA Personal Trainer Institute, trainers will meet some of the world’s leading trainers of professional and amateur athletes and find out how their winning techniques can apply to clients at all levels of athletic ability.
“A lot of trends start with sport performance training and trickle down to fitness performance,” says conference presenter Todd Durkin, MA, owner of Fitness Quest 10 and Todd Durkin Enterprises in San Diego. “Clients are looking to be their best, and understanding techniques from sport performance can help them reach their full potential.”
2. Training Techniques
“One of the most important things for a trainer [to do] is provide options for clients. We have to be flexible with our options, in the techniques that we offer and the way we structure our programs,” says presenter Jay Dawes, MS, director of education for the National Strength and Conditioning Association. Trainers will explore how to design the right programs to get the best results for every age and ability level.
3. Small-Group and Partner Training Programs
A fast-growing way to provide clients with new options is through small-group or partner training. Creative session packaging can mean increased revenue and efficiency for trainers. “There’s more competition for the dollar right now, and we have to find new ways to deliver results,” says Dawes. “For example, instead of just offering private sessions three times a week for an hour, you may want to offer one private session plus two or three group sessions or an at-home program.”
4. Functional Anatomy and Training
“Consumers can tell if you really know what you’re doing when it comes to function. They expect you to have that knowledge—they don’t just want you to count to 10 for them,” says Gary Gray, PT, conference presenter and originator of many nationally acclaimed educational programs, including the “Chain Reaction” seminar series. Sessions will cover proprioceptive training, functional fusion training, the myofascial matrix and much more.
5. Assessment and Corrective Exercise
“Corrective exercise may not be the most accurate term—this is more about human movement science, and the manipulation of acute training variables based on how the body moves,” says presenter Bill Sonnemaker, MS, founder and CEO of Catalyst Fitness in Atlanta. “The study of human movement is the future of personal training. Trainers at every level should be implementing movement assessment and program design. Probably only 5%–10% of trainers are actually integrating this right now, but it’s essential to getting the best results for clients.” At the conference, you’ll find both introductory and advanced training in areas that include back rehabilitation, postural analysis, scoliosis management and joint mobility.
6. Circuits and Metabolic Training
Creative programming can boost results for clients and create competitive marketing opportunities for you. Conference presenter Rodney Corn, MA, explains why trainers may want to add metabolic training (which often employs circuit training as well) to their training programs: “Metabolic training can be extremely fun for a client, and a client who is having fun is likely to comply and tell others. It helps clients achieve their goals, and it can differentiate a trainer from others in the same environment, which directly affects re-signs and referrals. It may also save time because these workouts can be easily modified to range from 15 to 60 minutes. Finally, metabolic training can be done in a group setting, offering an additional new marketing strategy.”
The IDEA Personal Trainer Institute sold out at a record pace last year, and this year’s attendance is also limited. Trainers who wish to attend need to register today. Attendance is limited to ensure high education quality and optimal networking opportunities.