Personal Training Grows Up

by: Kathie Davis and Peter Davis, CEO

Warm-Up

It’s hard to believe that more than two decades have elapsed since IDEA began focusing intently on personal training.

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IDEA Fitness Journal, Volume 11, Issue 2

© 2014 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Authors

Kathie Davis

Kathie Davis IDEA Author/Presenter

Kathie Davis is executive director of IDEA Health & Fitness Association in San Diego. She frequently reports to the media on fitness industry trends.

Peter Davis, CEO

Peter Davis, CEO IDEA Author/Presenter

Peter Davis is the chief executive officer of IDEA Health & Fitness Association.