IDEA Personal Trainer Institute™ Meets West Coast Needs

by: Mary Monroe

Event Preview

Give your personal training staff a top-of-the-line educational experience May 2–5, 2013, in Seattle.

As a fitness facility manager, owner or personal training director, you know a good investment when you see one. This year you don’t have to be on the East Coast to experience the top educational conference in the personal training industry. The longest-running conference exclusively for personal trainers, the IDEA Personal Trainer Institute, is expanding to the Pacific Northwest.

“Since the phenomenon of personal training first began to revolutionize the fitness industry, this conference has set the educational standard for what it means to be a personal training professional,” says Aprile Peishel, MA, IDEA director of event programming. “We’re happy to bring this experience to the West Coast so more trainers can benefit from it.”

IDEA Personal Trainer Institute West will draw the world’s leading trainers, presenters and educators to Seattle, May 2–5, for 4 days of intensive, in-depth, hands-on education designed to take trainers to the next level in their career or business. Savvy fitness managers know how important this investment in education is, not only to the bottom line, but to the health and happiness of their clientele.

“Trainers go home with the newest ideas, programs and techniques, which they can use immediately with their clients,” says Peishel. “Often trainers use these new skills and approaches to expand into new markets and generate additional revenue. One of the most important benefits of the event is motivational. By meeting the most inspirational leaders in the industry, trainers get inspired—personally and professionally—to have greater confidence, try different things, and reach for new goals in their work and in their lives.”

Advanced Education

The 2013 IDEA Personal Trainer Institute West will feature more than 90 educational sessions (many are all-new—never offered before) covering the foundational basics of training, advanced techniques and today’s top industry trends, making it the most comprehensive curriculum of professional trainer education available anywhere. Your personal training staff can earn up to 20 CECs throughout the conference and learn new strategies in leading-edge areas of nutrition, wellness, specific-population programming, and business and career development.

Unlike many industry events, IDEA Personal Trainer Institute West will offer small session sizes so that attendees can enjoy a more focused and personalized educational experience. And with extended session lengths of 2–3 hours, delegates can take advantage of comprehensive, in-depth training opportunities. There will be three preconference workshops offering intensive coursework and a certificate of completion. Conference fun during the high-energy, action-packed weekend includes Friday Night Networking Happy Hour, a chance to meet fellow trainers who share your passion for inspiring healthier lives.

Note: Since this conference has consistently sold out, and event and session attendance is limited to preserve the high quality of instruction, early registration is strongly recommended.

Get Ahead of the Training Trends

Personal training is an integral profit center for fitness facilities. In the personal training field, maintaining the status quo just doesn’t work. Staying ahead of new industry trends and information is key to staying competitive. Give that edge to your staff by helping them attend this conference.

“Personal training is a young industry that’s always changing,” says Peishel. “It’s impossible to keep up with it unless you’re proactive with education. Trainers come to the IDEA Personal Trainer Institute because they want to find out what’s ahead. It isn’t just that they want to make sure they can offer their clients the most up-to-date information—they also want to know what’s coming so they have plenty of time to plan and take advantage of new directions and trends.”

Another point of interest is the competitive edge this event provides your facility. Says presenter Chuck Wolf, MS, “My purpose at IDEA Personal Trainer Institute West is for you to differentiate yourself from your competition by going beyond knowing exercises or anatomy—to unravel the complexities of human movement based on gravity, mass and momentum, and ground reaction forces. I want you to learn to customize programs for your clients’ limitations, compensations and idiosyncrasies, and develop a rationale of not only what, when and how to do a movement pattern, but why!”

IDEA Fitness Manager , Volume 25, Issue 2

© 2013 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Mary Monroe IDEA Author/Presenter

Mary Monroe is a freelance writer in the Los Angeles area.

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