Obese Children More Vulnerable to Food Advertising

Food for Thought:

When viewing food logos, obese children show less activity in regions of the brain associated with self-control than do their healthy-weight counterparts, reports The Journal of Pediatrics.

Researchers from the University of Missouri, Kansas City, and the University of Kansas Medical Center tested youth aged 10–14, using both self-reported measures of self-control and functional magnetic resonance imaging, which tracks blood flow as a measure of brain activity.

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