Momentous Momentum

by Peter Davis, CEO and Kathie Davis on Sep 30, 2010


Although it’s already been 2 months since the 2010 IDEA World Fitness Convention™, the energy and momentum for the industry we felt there is still as fresh as on the day we led this fitness walk (see photo) with U.S. Surgeon General Dr. Regina Benjamin, Los Angles Mayor Antonio Villaraigosa and Pamela Peeke, MD, MPH, FACP. The walk kicked off 5 days of unparalleled education, while the launch of IDEA FitnessConnect ushered in a palpable paradigm shift regarding the relevance and credibility of qualified fitness professionals. This powerful platform is IDEA’s new free online directory for fitness professionals and their customers. If you haven’t yet heard about IDEA FitnessConnect, we encourage you to learn more at There are already more than 100,000 certified (verified) fitness professionals in the directory, which will link users to a potential customer base of more than 16 million consumers by the end of this year.

If you weren’t at IDEA World Fitness to absorb the positive experience that many of your colleagues did, three of our editors were on hand capturing and summarizing the details for you. You can find their event coverage in this issue, along with some terrific images that bring the event to life. You also can access their excellent event blogs at We invite you to experience the convention through their eyes and expertise!

In these pages you’ll also find an inspiring array of articles to feed your mind and broaden your horizons, as well as to provide you with CEC-earning opportunities. For instance:

  • Len Kravitz, PhD, tackles a major feature piece to provide you with a rich research review and comprehensive look at eccentric training. In addition to the meat of the article, he has included 15 key findings on the training method and a pictorial “how-to” sidebar for correctly performing eccentric exercises. It’s essential reading for serious professionals.
  • The Nutrition column gives a fascinating look at an emerging unhealthy eating behavior called orthorexia nervosa (ON). Author Amanda Mellowspring, MS, RD, LD/N, an expert on the topic, describes ON as an obsession with dietary virtue. She writes: “The challenge in determining when healthy eating or exercise crosses the line into unhealthy obsession is that, for the average American, there is seemingly no framework in our society for conceptualizing this idea.”
  • The Inner IDEA column this month explores how mind-body-sprit practices are helping prepare soldiers for the harsh realities of war—and helping them heal from the experience afterward. In spite of disciplined physical training, up to 50% of returning National Guard and Reservists, 38% of Soldiers and 31% of Marines report mental health problems, according to various sources. Offering your mind-body expertise to help balance soldiers’ lives when they return from a tour of duty can be invaluable. Author Shirley Archer, JD, MA, summarizes: “Working together to help veterans reintegrate fully into American life helps not only our soldiers but ourselves. If we want to achieve peace, we—and our veterans—must first find it within ourselves. By offering our skills and support, we can stand by the men and women who serve, and we can help them in their quest for wholeness; our support may even save a life.”
As you can see, this October issue covers a broad, thoughtful spectrum of ground. We hope you find articles that resonate with you and that help elevate you professionally and personally.

In good health,
Peter and Kathie Davis

IDEA Fitness Journal , Volume 7, Issue 10

© 2010 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Authors

Peter Davis, CEO

Peter Davis, CEO IDEA Author/Presenter

Peter Davis is the chief executive officer of IDEA Health & Fitness Association.

Kathie Davis

Kathie Davis IDEA Author/Presenter

Kathie Davis is executive director of IDEA Health & Fitness Association in San Diego. She frequently reports to the media on fitness industry trends.


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