Meeting Your Business Needs

by Kathie Davis and Peter Davis, CEO on Apr 01, 2004


Over the years we have watched the role of personal fitness trainers expand to meet the needs of a changing society. You’ve taken on many new and exciting challenges: training postrehabilitation clients, working with people with disabilities, providing sports conditioning, and interacting with medical professionals. Yet one facet of your career has remained constant and may even have increased in significance: As entrepreneurs and small-business owners, you have an ongoing need for solid management skills that position you to promote and grow your business. This issue of IDEA Personal Trainer is focused on helping you hone those skills.

Many of you have experience bringing your services to clients’ homes, while others may be considering entering this potentially lucrative market. For those zeroing in on this particular aspect of personal training, “From the Ground Up: Seven Steps to Building a Successful In-Home Personal Training Business” by Kay Cross, MEd (page 22), will be of special relevance. Drawing on more than 16 years’ experience as a personal trainer, Kay shares her insights on the steps she took to build a successful business. She will also present a session on this topic later this month at IDEA Fitness Fusion—Chicago®.

If you are self-employed, one area of critical importance to you is liability insurance. In her comprehensive article, “Reward Carries Risk: A Liability Update” (page 30), Shirley Archer, JD, MA, explores this subject. As an attorney and a practicing personal trainer, Shirley examines the most common areas of risk exposure in personal training and outlines a number of risk-management strategies. If you have your own personal training business—or are heading in that direction —we urge you to take a close look at this timely article.

You can also take the opportunity to sharpen your business and management skills at this month’s IDEA Fitness Fusion, held in the Chicago area from April 22 to 25, as well as at our other 2004 educational events—the July IDEA World Fitness Convention® in San Diego and the October IDEA Personal Trainer Summit® in New York City. These three events offer extensive education to meet all your needs, and a large portion of the curriculum will be devoted to business and career-related information.

IDEA is here to help you succeed as a personal fitness trainer. We encourage you to take advantage of all the resources and services we provide.

Yours in good health,

IDEA Personal Trainer, Volume 2005, Issue 4

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© 2004 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Authors

Kathie Davis

Kathie Davis IDEA Author/Presenter

Kathie Davis is executive director of IDEA Health & Fitness Association in San Diego. She frequently reports to the media on fitness industry trends.

Peter Davis, CEO

Peter Davis, CEO IDEA Author/Presenter

Peter Davis is the chief executive officer of IDEA Health & Fitness Association.