Black Friday Exclusive: Save on Top of Early Bird Pricing—$45 Off Any IDEA Conference!

Media Morsels

by Joy Keller on Jan 01, 2006

Sport & Health Clubs, with 26 locations in Virginia, Maryland and Washington, DC, has started a campaign to fight obesity in and around the nation’s capital. Together with Project Fit America, a national nonprofit organization dedicated to improving cardiovascular health and fitness for children, Sport & Health plans to raise $1 million to install outdoor exercise equipment and establish educational programs at local public schools.

“Our objective is to equip children with the tools they need to live a healthy lifestyle,” said Sport & Health president Mitch Wald. “We believe the fight against obesity can be done by introducing new habits and activities that are as healthy as they are enjoyable. Recreation can be fun, allowing fitness to be its byproduct.”

Public schools interested in applying for grants with Sport & Health can visit

In an effort to reach out to the public and stem the tide of obesity among youth, Walgreens has introduced “Get Fit With Walgreens.” This curriculum-based program addresses obesity among urban youth. Weekly sessions focus on nutrition, fitness and self-esteem. Educational activity books featuring fun characters provide extra incentives to motivate students.

“We want to raise awareness of the importance of proper nutrition and exercise for our young people and to stimulate ongoing interaction and dialogue within the African American community,” said John Grant, vice president of store operations for Walgreens. “As a company, we have a duty to share in the responsibility for addressing issues such as obesity.”

IDEA Fitness Journal, Volume 3, Issue 1

Find the Perfect Job

More jobs, more applicants and more visits than any other fitness industry job board.

© 2006 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Joy Keller

Joy Keller IDEA Author/Presenter

Joy Keller is executive editor of IDEA Fitness Journal and is also a certified personal trainer, indoor cycling instructor, yoga teacher (RYT 200) and Reiki Master.