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Media Morsels

by Joy Keller on Jul 31, 2008

Walking the talk is the name of the game in Western Pennsylvania. For the second consecutive year, Highmark Blue Cross Blue Shield has awarded $125,000 in grants to nine area schools to help fight childhood obesity.

The “Highmark Challenge for Healthier Schools” funds school programs that address better nutrition choices and physical activity among children. The grants were awarded to schools spread out over seven counties.

“Our goal with funding additional schools is to ensure that even more children will begin to learn early in life the benefits of being active and eating healthy,” said Charlie LaVallee, executive director of the Highmark Caring Foundation.

If clients are serious about keeping their New Year’s resolution to exercise but they travel a lot for business, have them check out The Athletic-Minded Traveler by Jim Kaese and Paul Huddle (SoCal Publishing 2004). This book features the best hotels, health clubs, YMCAs, lap pools and running routes in more than 75 popular destinations across the United States. The suggestions are categorized by price and given a “Gold,” “Silver” or “Bronze” designation. For purchase information, visit

A DVD developed by the HHS helps healthcare providers learn new methods for assessing and treating overweight and obese children. Childhood Obesity: Combating the Epidemic, produced in partnership with Discovery Health Channel, features a panel discussion with Donald Shifrin, MD, a member of the obesity task force at the American Academy of Pediatrics; Rick Kellerman, MD, a member of the board of directors of the American Academy of Family Physicians; and Francine Kaufman, MD, who heads the division of endocrinology and metabolism at Children’s Hospital in Los Angeles. The 55-minute program provides information on measuring BMI in children and tips for initiating and sustaining behavior change. For more information or to order a copy, visit

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About the Author

Joy Keller

Joy Keller IDEA Author/Presenter

Joy Keller is executive editor of IDEA Fitness Journal and IDEA Fit Business Success, and is also a certified personal trainer, indoor cycling instructor, yoga teacher (RYT 200) and Reiki Master.