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Measure Social Media Efforts

by Ryan Halvorson on Jun 29, 2012

Making News

Wise fitness professionals take advantage of social media platforms like Facebook and Twitter™ to increase Internet presence and enhance revenue potential. But how do you know if your efforts are hitting the mark? These social media measurement tools, courtesy of IDEA author Melissa Spraul, will help you gauge whether your message is being heard:
  • Radian6 ( This paid social media listening, tracking, monitoring and engagement tool allows you to understand how social media and social customer relationship management can impact your success.
  • Attensity ( A suite of social analytics and solutions will help you analyze customer sentiment toward brands, measure success, detect potential issues, engage customers, identify brand influencers, predict trends and improve product quality.
  • Google Analytics ( This free tool can help you measure social Web traffic. It is the most popular Web analytics software, used┬áby more than 50% of all websites.
  • HootSuite ( This social media dashboard is designed to manage and measure social networks, schedule messages and tweets, track brand mentions and analyze social media traffic.
To learn more about measuring your social media presence, read “Social Media Success: Measuring Your Return on Investment” in the May 2012 issue of IDEA Trainer Success.

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© 2012 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Ryan Halvorson

Ryan Halvorson IDEA Author/Presenter

Ryan Halvorson is an award-winning writer and editor. He is a long-time author and presenter for IDEA Health & Fitness Association, fitness industry consultant and former director of group training for Bird Rock Fit. He is also a Master Trainer for TriggerPoint.