SAVE $250 on The BioMechanics Method® Corrective Exercise Specialist Certificate SAVE $250 Now »

The Best Way to Market to Baby Boomers and Beyond

by: Colin Milner

To connect with Baby Boomers and their elders, you have to target their interests and abandon stereotypes.

Marketing to older adults: Finding the Right message By Colin Milner To connect with Baby Boomers and their elders, you have to target their interests and abandon stereotypes. By 2017, one out of every two adults in the United States will be 50 or older (Nielsen 2012a). Let’s take a moment to absorb what this means to you and your business. By next year, half of your potential customers will be 50 or older. That’s a very large number. Are half of your current customers in that age group? Gaze at the people on your exercise floor.

Member Only Article

Already a member? Log In

This full article is available only to IDEA Members. Start your 30-day free trial today and get instant access to this full article along with over 6000 others.

30-Day Free Trial

OR
Log in with your ideafit.com login (e-mail and password)
Log in with your acefitness.org login (e-mail and password)

IDEA Fitness Journal, Volume 13, Issue 7

© 2016 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Colin Milner

Colin Milner IDEA Author/Presenter

Colin Milner is chief executive officer of the International Council on Active Aging. He also serves as an adviser to the U.S. Administration on Aging, the National Institute on Aging and the National Blueprint on Aging. He has authored more than 150 articles on aging-related issues.