Liquid Sugar Keeps on Flowing

by Matthew Kadey, MS, RD on Sep 19, 2017

Food for Thought

As the dangers of drinking too much soda (diabetes, obesity, etc.) become increasingly known to the public, sales continue to drop, but it seems we are simply replacing one nutrition villain with another. According to the marketing firm Packaged Facts, sales of sports and energy drinks are rocketing upward—hitting an estimated $25 billion in 2016 with an annual growth rate of 7%.

Unlike soda, these beverages are marketed as having performance and mental benefits, but in the end, they are often just another delivery system for high amounts of sugar to people who don’t need more. Teens and young adult males seem particularly susceptible to the sales pitch. Bottom line: Unless you’re exercising vigorously for 90 minutes or more, you can ditch the sports drink in favor of standard, sugar-free water.

Fitness Journal, Volume 14, Issue 10

Find the Perfect Job

More jobs, more applicants and more visits than any other fitness industry job board.

© 2017 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Matthew Kadey,  MS, RD

Matthew Kadey, MS, RD IDEA Author/Presenter

Matthew Kadey, MS, RD, is a James Beard Award-winning journalist, Canada-based dietitian, freelance nutrition writer and recipe developer. He has written for dozens of magazines including Runner’s World, Men’s Health, Shape, Vegetarian Times and Fitness.