Our Best 30 Lessons in 30 Years

Three decades of wisdom from IDEA’s co-founders are distilled into essential nuggets about business, relationships, life and love.

If we had it to do all over again, there wouldn’t be much we would change, if anything. We, and IDEA, have come to this exact moment in time as a sum of all the parts, moments, people and happenings—both amazing and sometimes not so great—that have happened on our journey since we founded IDEA.

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