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Kids Bombarded With Junk Food Ads

by: Natalie Digate Muth, MD, MPH, RD

Food for Thought

More than 75% of food-related television ads that kids see promote high-calorie, unhealthy foods and drinks, according to a UConn Rudd Center study published in June. While exposure to such ads has generally declined since a 2007 self-regulation initiative aimed at reducing advertising of unhealthy food targeting kids, children are still seeing many more ads for candy, sugary drinks and fast-food restaurants than they are for healthy foods. This study looked only at television advertising.

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IDEA Fitness Journal, Volume 14, Issue 9

© 2017 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Natalie Digate Muth, MD, MPH, RD

Natalie Digate Muth, MD, MPH, RD IDEA Author/Presenter

Natalie Digate Muth, MD, MPH, RD is a board-certified pediatrician, registered dietitian, and ACE Health Coach. She is committed to providing evidence-based nutrition and fitness information to health professionals and consumers alike in a way that is logical, practical and directly applicable to readers’ lives. She has authored over 100 publications and book chapters, all which are based on the latest scientific evidence and presented in a manner that is easy-to-understand and apply. She is Director of Healthcare Solutions for the American Council on Exercise (ACE) having written the nutrition chapters for each of ACE’s textbooks, the ACE Fitness Nutrition Manual and Specialty Certification, and recorded several Webinars and online courses. Furthermore, as a spokesperson for ACE, the largest fitness certifying and advocacy organization in the country, she informs broadcast and print media outlets throughout the U.S. on pertinent nutrition and fitness issues. She is author '"Eat Your Vegetables!" and other mistakes parents make: Redefining How to Raise Healthy Eaters'. She presented a similar topic at IDEA World 2009; the video is available for purchase through IDEA. Certifications: ACE, ACSM and NSCA