Keep It Green
How to implement environmentally friendly practices in your work.Environmental awareness and ecological responsibility are at the forefront of today's news. Fitness industry professionals can follow the examples of the rapidly growing number of green spas, green buildings and companies practicing sustainable management policies. You may be surprised to learn that it does not necessarily cost more to"keep it green!"
Discover how you can make a difference by implementing ideas ranging from simple recycling programs to higher-impact strategies for energy efficiency.
Fitness Facilities. Provide rechargeable batteries to group fitness instructors so that fewer batteries are purchased and disposed of. Visit www.rbrc.org to find out where to recycle rechargeable batteries.
Personal Trainers. Give a refillable water bottle to each new client to reduce the prevalence of single-use water bottles. Adding your logo will provide additional marketing for your business. By factoring an extra $3-$5 into your personal training packages for this service, you'll generate a new revenue stream to boost your bottom line. Also offer your branded water bottles for sale at special events. Purchase low-cost water bottles from a number of branding companies, such as www.discountmugs.com.
Fitness Facilities. Conduct a waste audit to determine what and how much waste your business generates. Since a coffee shop will generate different waste than a health club, it is important to know which materials make up your waste before you develop a plan to reduce it. Visit www.earth911.org for information on how to start your audit.
Personal Trainers. Instead of packing your lunch in a single-use sandwich bag (which can last up to 1,000 years in a landfill!), purchase reusable sandwich containers.
The greenest choices, ranked in order of most (to least) eco-friendly are ceramic, glass, stainless steel, and plastic containers labeled #1, #2, #4 or #5. For additional information, including where to purchase containers, see www.idealbite.com.
Fitness Facilities. Implement a battery-recycling program, a plastic- and glass-recycling program and a newspaper/ magazine-recycling program, making them all easily accessible to both members and staff. Provide bins for plastic and paper recycling throughout the club, and organize battery and cell phone recycling at the front desk.Visit www.earth 911.org to find out how to dispose of these items properly.
Personal Trainers. Extend the life of nonbiodegradable fitness equipment and yoga mats by buying, selling or donating these products. Places to sell them include www.ebay.com and www.craigslist.org.
Fitness Facilities. Include an environmental tip in your newsletters to members. Promote monthly eco-friendly events, such as used-battery collections. Organize a regional contest to see which club can recycle the most weight in batteries.
Personal Trainers. Select environmentally friendly birthday or holiday gifts for clients to show them you care about their physical health and the health of our planet. Find gifts made of recycled materials at www.eco-artware.com. Magazine subscriptions also make thoughtful client gifts. Environmentally conscious magazines include The Green Guide (www.the greenguide.com) and Plenty (www.plenty mag.com.).
For example, installing a programmable thermostat is inexpensive and simple. It allows you to adjust the air temperature during business hours and to save energy and money by automatically scheduling a higher or lower temperature after hours. Install one in your home, as well, to save energy when you are at work.
As for paint or flooring, here is what Steve Ellis, co-owner of MyGreen Buildings LLC in Sarasota, Florida, recommends: "Use paint that is zero VOC [has no volatile organic compounds], such as Sherwin-Williams¨, to prevent any off- gassing." (Offgassing, or outgassing, refers to the release of gases during the life of a material. A lot of the gases released are toxic to many people as well as the environment. Heat and sunlight can increase the offgassing rate.) Ellis also suggests installing "flooring materials that are manufactured from a sustainable product (such as cork) or a fast-growing product (such as bamboo)." He adds that weather stripping, window film and compact fluorescent lighting are among the ways to improve air quality and energy efficiency indoors.
You can also ask equipment manufacturers if they use recycled or environmentally friendly manufacturing procedures. For example, Balanced Body uses sustainable, harvested lumber (with no tropical deforestation) for its reformers, and GAIAM offers yoga mats made of nontoxic, natural materials like jute and natural rubber.
24 Hour Fitness. California Fitness, a division of 24 Hour Fitness Worldwide, has opened a state-of-the-art facility in Beijing that has environmentally friendly features—including an air purification system— to provide optimum conditions for its members. Additionally, through a partnership with a company called Motorwave, the club has been outfitted with a "Powered by You" section that uses human energy to create electricity. All cardio machines, excluding treadmills, have technology that repurposes excess electricity from the machines to run fluorescent lighting in the club. Currently, most cardio machines use only 10% of the electricity created by machines in use, while 90% is dissipated in the form of heat. California Fitness says that one of its Hong Kong locations was the first health club in the world to use this type of technology.
California Family Fitness Centers. How would you like to trim more than $10,000 per year off your energy bill? When California Family Fitness Centers, a rapidly growing company based in Carmichael, California, decided to strengthen the energy efficiency of two of its facilities, it quickly learned that exercising sound energy conservation measures helped the company's financial health. In both facilities, existing lights were replaced with high-efficiency fluorescent lighting, and the heating, ventilation and air-conditioning (HVAC) systems were retired in favor of energy- efficient HVAC packages.
University of Maine. The University of Maine's new Recreation and Fitness Center has been designed as an energy-efficient, environmentally friendly fitness facility. The $25 million center is being constructed by Pizzagalli Corp. of Belfast, Maine, and is expected to receive LEED's silver certification for energy efficiency. To become LEED-certified, a building must meet a certain number of requirements regarding sustainability; water and energy efficiency; indoor environmental quality, innovation and design; and use of local and renewable resources.
Washtenaw Community College. This year, Michigan residents will enjoy a new health and fitness facility at this Ann Arbor community college. The building is designed to be highly energy efficient, with features such as a reflective white roof to reduce heating and cooling costs; special water recycling and drainage systems; and lights that come on only when there's not enough daylight. The center is intended to be self-supporting, using no taxpayer money.
YWCA of White Plains and Central Westchester, New York. Slashing energy costs has allowed this organization to devote more funds to its mission of service. The YWCA's comprehensive energy efficiency plan involved installing a new 25-ton water-cooled, dual compressor screw chiller; putting variable air volume controls on the facility's nine major air-handling systems; adding two oil-fired pool heaters that run independently of the facility's main boilers; and making a host of other energy-efficient retrofits. These changes promised the YWCA an annual cash savings of $66,799, guaranteed for the next 10 years by Johnson Controls Inc., manufacturer of the energy-saving devices.
Using the examples of these facilities as motivators, think about what you can do— whether you're a solo training business or a large, multiclub chain—to put environmentally friendly concepts into action.
2. PET plastic bottles
4. corrugated cardboard
5. steel cans
6. HDPE plastic bottles
7. glass containers
9. mixed paper
Source: National Recycling Coalition.
Kristen Horler is founder and chief executive officer of Baby Boot Camp. In 2006, she opened KŠrna Fitness, a core training studio that focuses on low-energy, low-impact, eco-friendly practices through a recycling program and the use of sustainable flooring, zero-VOC paints, natural light and nontoxic cleaning products. Contact Horler at www.babybootcamp.com.
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