Keep Clients and Members Consistent Through the Holidays
Parties. Travel. Stress. All of these things take a toll during the holiday season. For fitness business owners, this time of year often means a struggle to keep members and clients consistent. Inconsistency means fitness results and revenue suffer. Keep your business booming with the following tips from fellow fitness professionals:
“We keep members engaged with the Results Are Earned Club. Each time members complete and ‘earn’ a workout, they get to put a check mark next to their names on a big white board we have inside the gym. If they get at least 10 earned workouts in a month, their names go into a drawing for a $25 gift card to our pro shop. We also post their names around the gym to show other members. It works really well because [our members are] so competitive and want to win, or at least to see their names on the RAE Club list.”
--Nic DeClaire, president, Fusion Fitness Center, Newark, Delaware
“We employ a program we call Armageddon. Two-person teams pay a buy-in to participate—$50 for members, $100 for nonmembers. During a 1-month period, these teams battle to earn the most points by the end of the contest. Points are earned by completing various tasks like attending a [cycling] class, bringing a guest for a workout, posting a video or picture on Facebook featuring our facility, and more. The team with the most points by the end of the program wins $2,000. The second-place team earns a $1,000 voucher for Southwest Airlines®. Third place receives 14 one-hour massages at our facility. This program is the most successful event we do all year. The best part is that it pays for itself.”
--Joey Rice, marketing manager, The Parks Health & Fitness, New Orleans
“If clients are traveling, I encourage them to sign up for a race in the area they are planning to go to for vacation—or even better, to plan their vacation destination around a race that is taking place there. Many of my clients find this option very helpful and have actually chosen a destination as a result of a race they wanted to do.”
--Harris Sophocleous, owner, SophoFit, Madison, Wisconsin
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