Take Advantage of Boomer Trends

by: Kymberly Williams-Evans, MA

Functional Aging

Look for answers both inside and outside the fitness industry.

How can you take advantage of trends in and out of the fitness industry to best serve your baby boomer clients? Before answering, let's blitz through some brief history. Which generation pushed, pulled and grapevined adult exercise into the mainstream? If you knew it was baby boomers, you have been paying attention.

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Fitness Journal, Volume 14, Issue 5

© 2017 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Kymberly Williams-Evans, MA

Kymberly Williams-Evans, MA IDEA Author/Presenter

I have taught fitness on 4 continents in 4 languages for 35 years. My fitness career spans land, sea, and airwaves. My writing and speaking career has done the same. You can find me at funandfit.org/ Fun and Fit: Active Aging Answers for Boom Chicka Boomers. From hosting an international fitness tv program, to hosting an online radio show, to serving as grammar expert on a live show, I have taught, led, moved and grooved with energy and good grammar. I currently teach group exercise for Bay Clubs in Santa Barbara and speak at conventions, conferences, meetings in my role as half of FunandFit.org. My specialty is exercise for baby boomers. Along with my twin sister, Alexandra Williams, we promote active aging for women over 50 irreverently and informatively at our blog http://funandfit.org/. We both hold Master's Degrees which helps us offer humorous advice with confidence and a modicum of credibility. But don't take our word for anything. Check out our site, ask a question, make a comment Then decide for yourself. http://funandfit.org.