Inspiring the World to Fitness for 35 Years!

by: Ryan Halvorson

IDEA and Fitness Industry Milestones 1982–2017

If IDEA Health & Fitness Association co-founders Kathie and Peter Davis had it to do over again, they likely wouldn’t change much on the storied journey of what grew from a fledgling association and a small annual gathering of fitness professionals into a powerful trade association and the massive IDEA® World Convention. IDEA has come to this exact moment in time as a sum of all the parts, moments, people and happenings since the company’s founding in 1982.

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Fitness Journal, Volume 14, Issue 7

© 2017 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Ryan Halvorson

Ryan Halvorson IDEA Author/Presenter

Ryan Halvorson is an award-winning writer and editor. He is a long-time author and presenter for IDEA Health & Fitness Association, fitness industry consultant and former director of group training for Bird Rock Fit. He is also a Master Trainer for TriggerPoint.