Increasing Her Visibility

by April Durrett on Sep 06, 2012

IDEA FitnessConnect

Certified personal trainer Kimberly Linton. , MBA, loves helping people improve their fitness levels—and their lives. As owner and manager of Fitness 4 Life Studio in Springfield, Virginia, a suburb of Washington, DC, she offers private training sessions. She also offers online training to reach a broader population.

To provide extra value for current clients and to attract new clients, Linton uses the free IDEA FitnessConnect tool, the largest directory of fitness professionals, connecting more than 16 million consumers to more than 250,000 fitness professionals online at Below she shares her experience with IDEA FitnessConnect.

1. How long have you been on IDEA FitnessConnect? “Since its launch,” says Linton. “I immediately realized its value and the opportunity it provided for new and seasoned fitness professionals.”

2. What tools do you use on your profile? Which are your favorites? “I had been using all of the social media tools already, so linking them within FitnessConnect was easy,” she explains. “I especially like the inclusion of client reviews and comments. They are a great way to allow clients to share their experience, which ultimately may help a prospective client decide whether to work with you.”

3. Why do you participate in the IDEA Answers section? “I love sharing what I’ve learned over the last 18 years in the industry and feel like it’s a good way to add to the fitness community’s synergy,” she says. “The more we share experiences as professionals, the more it benefits clients. Also, answering and asking questions helps me learn different ways to grow my business.”

4. Have potential clients contacted you through IDEA FitnessConnect? “Yes, and it was amazing that they all were right in my neighborhood!” she explains. “Most were looking for someone tough like me, someone who could truly motivate them. I was able to convert several of the leads to clients. The rest weren’t the best fit for various reasons.”

5. What do you do to promote your profile? “I include a link to my profile on my website ‘media inquiries’ and ‘about us’ pages,” she says. “I feel like it’s part of the ‘social proof’ that consumers look for to validate my abilities. I also put links in my newsletters and emails.”

6. Do you have a story about how you have helped a client whom you’ve gotten as a result of being on IDEA FitnessConnect? “A woman contacted me through FitnessConnect and bought a ‘total transformation’ package,” she explains. “She lost 15 pounds in 3 months. This was more weight than she had lost in the previous year! After her success, she paid for her husband to train with me.”

7. How have your personal training business and phone coaching services benefited most by your being on IDEA FitnessConnect? “I used FitnessConnect to apply to present at IDEA [and got accepted], and other companies are now contacting me due to my ‘expert’ profile. I’ve been asked to teach seminars and set up possible partnerships with other companies. Also, I have been able to offer my phone and online coaching to a larger audience thanks to FitnessConnect being featured on major websites. Having access to that traffic is awesome!”

IDEA Fitness Journal, Volume 9, Issue 9

© 2012 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

April Durrett IDEA Author/Presenter

April Durrett is a contributing editor for IDEA Fitness Journal.


Trending Articles

Mindful Walking

Walking can be more than just moving physically from one location to another. It can be a metaphor for your larger life journey. Things you&...

Smooth Move: Creative Additions to Consider for Smoothies

When looking for a quick breakfast or post-workout nourishment, almost nothing beats a smoothie. Whirl in the right ingredients and the blen...

Nuts and Peanuts Reduce Cardiovascular Risk and Prolong Lifespan

While there have been numerous studies in recent years touting the health benefits of nuts and peanuts, new research published online March ...

Cut Risk of Alzheimer’s with MIND Diet

Conservative adherence to a new diet, appropriately known by the acronym MIND, could significantly lower a person’s risk of developing Alzheimer’s disease, according to a paper published o...

Yes, You CAN Develop Better Eating Habits

Analogous to laying out your exercise gear so it’s the first visual reminder you have of your commitment to exercise each day, imagine...

7 Ways to Help a Client Boost Adherence

Once a client has decided to make nutritional changes to support weight loss, you can play a key role in developing an action plan that is m...

20 IDEA World-Renowned Presenters Share Advice on Success and Happiness

We asked some of this year’s most influential and motivating IDEA World Fitness Convention™ presenters to share the single piece of advice they would give another fitness/health pro to hel...

Low Intensity vs. High Intensity: Which Is Best for Obese Adults?

The debate continues regarding the most effective exercise measures for reducing abdominal obesity and improving glucose measures.

Recipe for Health: Picadillo-Stuffed Peppers

If you don’t believe that authentic Mexican cookery is “whole” and healthy, you need to take a deep dive into Mexico: The Cookbook (Phaidon 2014), the first truly comprehensive bible...

Rice-Cooking Technique Cuts Calorie Absorption in Half

In a molecular gastronomy-meets-lab-science moment, researchers at the College of Chemical Sciences in Colombo, Sri Lanka, have discovered a...