You may have met Peter and Kathie Davis, co-founders of IDEA Health & Fitness Association, at an IDEA convention. Or perhaps you’ve read their insights in IDEA Fitness Journal. Did you know that they've been running the world's leading professional organization of fitness and wellness professionals for the last 32 years?
In recognition of their outstanding efforts, they were recently inducted into the National Fitness Hall of Fame. Congratulations, Peter and Kathie! Together as husband and wife, the Davises co-founded IDEA in 1982 on the strength of one basic premise—that fostering professionalism in the health and fitness industry could help millions of people around the world to live healthier, happier lives.
“At that time, Peter and I were fresh out of college and felt empowered by the growing fitness movement. But we also realized that fitness instructors had little experience or background,” said Kathie Davis. “We believed that the fitness industry needed some kind of association that offered unbiased information, safety standards and career development resources. From that revelation IDEA was born, and we’ve never looked back.”
In 32 years, the grass-roots effort, which started in the Davis’s spare bedroom with minimal funds and zero staff, has grown to more than 65,000 members and subscribers in more than 80 countries who carry out the IDEA mission to Inspire the World to Fitness®. The Davises also introduced the first formal professional fitness certification organization in 1985, the IDEA Foundation, now known as the American Council on Exercise (ACE).
The National Fitness Hall of Fame was founded in 2004 to provide both a physical and virtual place where the lifelong efforts of individuals and organizations are acknowledged and showcased. Nominees must meet specific criteria before being considered for induction.