IDEA's Value Proposition

Mar 04, 2009


Bad news about the economy is omnipresent. But even through these challenging times, we would like to offer you one certainty in the midst of all the doubt. Please know that everyone here at IDEA is committed to optimizing the value of your IDEA membership.

We know it’s crucial to continue reinforcing your choice to be a part of this organization, and here’s how we plan to do it: this year, we are rolling out 10 brand-new member benefits to enhance your IDEA experience. We’ve already begun the process of gilding each membership package with special new features that will either make your professional life more efficient or streamline your pursuit of continuing education. Here are highlights of just the first few value-enhancing benefits, added during the first quarter:

  • In January, we announced the exciting launch of IDEA Online Courses. For the first time, you can go to our website and choose from an array of 20 products approved by CEC providers. You can purchase a course, view or read it, study, take the test and get an instant online approval and certificate when you pass.

  • Related to this initiative is a fabulous members-only perk: free CECs! All IDEA members will get two complimentary CEC courses per year. How is that for excellent value? These are not CECs for which you’ll have to petition your agency; these are bona fide, preapproved credits from ACE, NSCA and ACSM. To access these free courses, simply log on to as a member and click the “Free CECs” button on the member homepage.

  • In case you haven’t seen it yet, here is another fantastic tool that launched on our website in late February: the IDEA Video Exercise Library. Please be sure to check it out! Our initial rollout includes 238 videos averaging 1 minute each, in which two of the industry’s prominent educators—Keli Roberts and Anthony Carey, MA—work with clients onscreen to demonstrate and explain nuances for an array of exercises. This series is the first building block in what we envision will be a rich audiovisual resource that we will enhance each year. We love the possibilities of the digital age!

  • Finally, we are bursting to introduce our Educational Video Subscription initiative, which launches this month. Our collection of videos has been made available as a streaming, on-demand service through the website. By paying a monthly subscriber rate that is less than the cost of purchasing a single DVD in our store, you will have unlimited 24/7 access to our initial collection of 50 videos, to which we will add 12 new releases each month. This low introductory rate is available for only a limited time, so subscribe now to lock it in. It’s an amazing value you won’t want to miss.

So you see, we have all of your needs top of mind. Instead of cutting back during this crisis, we believe in giving more with the hope that you will find your IDEA membership indispensable. And don’t forget the original value propositions that drew you to IDEA when you joined—gold standard content through our publications, conferences and educational products; an online library of more than 5,000 past articles; access to liability insurance; and the world’s most involved and concerned community network of fitness and wellness professionals.

Stay tuned for the next batch of member benefits. We know you’re going to be as wowed as we have been by the creativity and ingenuity of the IDEA staff!

In good health,

Kathie and Peter Davis



IDEA Fitness Journal, Volume 6, Issue 3

© 2009 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.


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