IDEA Trainer Success Goes Digital in February 2010!

by Nicki Anderson on Oct 29, 2009

We launched IDEA Trainer Success nearly 6 years ago to provide personal trainer entrepreneurs with the first—and still only—publication dedicated strictly to the business insights, strategies and concerns of running a successful in-home, studio or independent personal training enterprise. More than 25 issues and hundreds of articles later, this power-packed newsletter has consistently delivered timely, practical information that has directly impacted your career and supported your success. To keep our standards high—and take your career to the next level—we are now making the transition to a digital, online format, effective with the February 2010 issue.

We are very excited about this next step in the evolution of IDEA Trainer Success. We have heard your concerns about environmental impact and are happy to be shrinking our carbon footprint. Saving on paper, postage, ink and energy is part of our effort to work toward a better, more beautiful world. However, there is even more to be excited about. Your digital version of IDEA Trainer Success offers numerous benefits to you:

Hot Off the Press. You will get your issue of IDEA Trainer Success faster, and the content will be more up-to-date than ever.

Convenient Archive. You will now be able to organize your issues without accumulating dust. Either save your copy to your own computer, or access the current and all past issues in the online archive on IDEA’s website ( You can, of course, print a paper copy if you prefer.

IDEA Gold Standard. You will still receive the same type and quantity of excellent content, delivered directly to your inbox.

Networking Community. Digital IDEA Trainer Success will feature an online community where you can leave instant feedback and connect with other personal trainer entrepreneurs. This added benefit will help you solve problems related to hiring, management and facility maintenance.

Digital Content. We will utilize the power of digital delivery to give you video clips to augment your learning and growth as a business owner.

The Next Step

As you can see, we thought carefully before deciding to digitize our content. Our primary concern is always how our decisions affect you, our valued member. We are confident that this new era in information delivery will prove to be not only a wise “green” move but also a smart and efficient way to honor you, the smart and efficient fitness professional.

As we move forward with this transition, it is very important that we have your current e-mail information so that delivery of your IDEA Trainer Success will continue seamlessly. If you have not done so recently, please contact our membership department ( and make sure we have your e-mail address on file. (We respect your privacy and do not share e-mail addresses.) We hope you will let us know how you enjoy this updated version of a timeless classic, and also how we can keep improving all our publications and our service to you.

In good health,

Kathie and Peter Davis

November–December 2009 IDEA Trainer Success

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November–December 2009 IDEA Trainer Success

November–December 2009 IDEA Trainer SuccessIDEA Trainer Success Editor in Chief Sandy Todd Webster Managing Editor Katherine Watson Production Editor Margie Rogers Contributing Editor Alexandra Williams Design Patera Publisher and CEO Peter Davis Executive Director Kathie Davis IDEA Health & Fitness Association 10455 Pacific Center Court San Diego, California 92121-4339 Phone: (858) 535-8979 or (800) 999-idea Fax: (858) 535-8234 E-mail: Website: © 2009 by IDEA Health & Fitness Association. All rights reserved. Reproduction without permission is strictly prohibited. Printed in the USA. For a complete directory of IDEA staff or information on article selection and submission, see the “Your Membership” section in IDEA Fitness Journal. IDEA’s Mission Statement IDEA and its members are passionately committed to improving the health and fitness of all people. We are focused on delivering compelling member value by imparting knowledge, credibility, inspiration, marketability, and personal and professional growth opportunities. IDEA’s Purpose To Inspire the World to Fitness® Core Values ‰ We believe that ethics come first; fairness and integrity guide all of our decisions and relationships. ‰ We have a passion for providing fitness information and education. ‰ Our decisions are guided by the professional needs of our members. November–December 2009 IDEA Trainer Success



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© 2009 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Nicki Anderson

Nicki Anderson IDEA Author/Presenter

Nicki Anderson owned and operated Reality Fitness, Inc. from 1993-2012. Since selling her business, she set her sites on helping fitness professionals grow successful businesses. She is currently a customer service, retention and relationship specialist. In addition to consulting, Nicki is the health and fitness columnist for Sun Times Media in Chicago and Naperville Magazine. Nicki has authored numerous books, including 101 Tips to Motivate Your Clients and Increase Retention, and Eight Steps to Create a Successful Personal Training Business . Nicki is the 2008 IDEA Personal Trainer of the Year, Voted one of Chicagoland's Top Fitness Trainers in 2010. Nicki lectures all over the world teaching fitness professionals the value of solid business practices.