IDEA Personal Trainer Institute™ Makes West Coast Debut

by Mary Monroe on Feb 21, 2013


The must-attend event for personal trainers travels to Seattle, May 2–5, 2013.

Successful personal trainers and business owners know that education and networking are key to staying at the forefront of the industry. This year you don’t have to be on the East Coast to experience top-level learning while interacting with fellow colleagues. The IDEA Personal Trainer Institute—the longest-running conference exclusively for personal trainers—is expanding to the Pacific Northwest.

“Since the phenomenon of personal training first began to revolutionize the fitness industry, this conference has set the educational standard for what it means to be a personal training professional,” says Aprile Peishel, MA, IDEA director of event programming.

IDEA Personal Trainer Institute West will draw the world’s leading trainers, presenters and educators to Seattle, May 2–5, for 4 days of intensive, in-depth, hands-on education designed to take trainers to the next level in their career or business. While learning new skills and techniques will be a primary component, attendees will also walk away from the conference with renewed vigor.

“One of the most important benefits of the event is motivational,” says Peishel. “By meeting the most inspirational leaders in the industry, trainers get inspired—personally and professionally—to have greater confidence, try different things, and reach for new goals in their work and in their lives.”

Enhanced Learning Opportunities

This event will feature more than 90 educational sessions—many of them brand-new—covering the foundational aspects of training, advanced techniques and today’s top industry trends, making it the most comprehensive curriculum of professional trainer education available anywhere. You can earn up to 20 CECs throughout the conference and learn new strategies in leading-edge areas of nutrition, wellness, specific-population programming, and business and career development.

IDEA Personal Trainer Institute West also offers small session sizes so that attendees can enjoy a more focused and personalized educational experience. And with extended session lengths of 2–3 hours, delegates can take advantage of comprehensive, in-depth learning opportunities. There will be three preconference workshops offering intensive course work and a certificate of completion. Conference fun during the high-energy, action-packed weekend includes Friday Night Networking Happy Hour, a chance to meet fellow trainers who share your passion for inspiring healthier lives.

Note: Since this conference has consistently sold out, and event and session attendance is limited in order to preserve the quality of instruction, early registration is strongly recommended.

Get Ahead of the Training Trends

As a business owner, knowing what’s fresh and new can place you head and shoulders above the competition.

“Personal training is a young industry that’s always changing,” says Peishel. “It’s impossible to keep up with it unless you’re proactive with education. Trainers come to the IDEA Personal Trainer Institute because they want to find out what’s ahead. It isn’t just that they want to make sure they can offer their clients the most up-to-date information—they also want to know what’s coming so they have plenty of time to plan and take advantage of new directions and trends.”

Hot topics presented at IDEA Personal Trainer Institute West will include emerging training areas such as small-group programs, express workouts, and specialized programs for older adults and youth. “Our theme is Training With a Purpose, and that refers to the purpose you bring with you into each client session and the purpose that differentiates your work in the marketplace,” says Peishel.

Innovate to Succeed

What sets you apart and will cause clients to seek out your business, instead of another down the road? At this conference you’ll find answers and ideas on how to innovate and avoid complacency.

Presenter Hayley Hollander, a master trainer for TRX®, notes three top trends: offering small-group personal training; integrating biofeedback to provide purpose, achievable goals, instant rewards and consistency; and understanding client behavior and communication in order to implement individualized strategies. “These are trends that any fitness professional can capitalize on to succeed,” says Hollander. “The purpose most trainers should have in mind is to listen to clients. What do they like? What do they want? What will make them feel important, capable and confident so they ultimately have ownership in the programming process?”

IDEA Trainer Success, Volume 10, Issue 2

© 2013 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Mary Monroe IDEA Author/Presenter

Mary Monroe is a freelance writer in the Los Angeles area.