2014 IDEA Personal Trainer Institute™: West Coast Training Power

by Mary Monroe on Jan 21, 2014

Event Preview

Get your training staff up to full speed with the industry’s most powerful educational experience.

How do you help your personal training staff feel more empowered to change lives? Education, inspiration and purpose. You’ll find all three at the IDEA Personal Trainer Institute, coming to the West Coast April 10-13.

“Personal training is now recognized as a top career choice,” says Peter Davis, cofounder of IDEA. “There’s tremendous potential for trainers, but ongoing education and being committed to helping people are critical to success.”

IDEA Personal Trainer Institute is the industry’s leading educational conference for success-minded managers, owners, personal trainers and coaches. Whether you’re brand-new to the industry or looking for new ideas, this is your opportunity to connect with the top names in the business, pick up solid new training skills to multiply your facility’s earning potential, and position yourself on the leading edge of innovation, research and trends.

For example, if you’re looking for a practical, hands-on way to boost personal training revenue, Thursday night’s opening session, “Making Dollars (and Sense) Using Different Training Philosophies,” with Rodney Corn, MA, is a must. This session will help trainers cut through the confusion that may arise in the face of multiple training methods and will teach ways to combine different approaches into a more profitable client-centered program that fits their training style. This success-charged weekend has the potential to shift your business for years to come.

Conference Highlights

Fitness is a competitive market, so staying ahead of training trends is more challenging than ever. All the major players come together at IDEA Personal Trainer Institute—from leading companies introducing the newest programs and equipment to educators explaining the latest research in fitness and nutrition, to the biggest names in training sharing their secrets of success. You’ll find the newest programming and equipment from leading brands offered at special discounted prices, along with new research on recovery, nutrition and psychology to boost results for your clients.

During Friday night’s Networking Happy Hour, you can mix and mingle with other top fitness managers, owners, directors, trainers and conference sponsors.

Here are just a few other program highlights you’ll find this year:

  • 5 new nontraditional marketing strategies that will triple your sales overnight
  • secrets for successfully attracting Baby Boomers to your business, plus ways to position yourself as the expert on fitness and aging in your market
  • tools you need to increase your hourly income through program design for small groups
  • a ready-to-implement checklist you can use to gain new clients and close more sales
  • a business starter kit with take-home templates and resources to help you start your own training business
  • a 30-day action plan to become the go-to facility for corporate wellness programs in your community

What You Need to Succeed

Do you want to introduce your services to the corporate market? Bring in more clients through social media? Specialize in a new area such as postrehab, sports conditioning, women’s fitness, nutrition or weight management? Sessions on marketing and business growth will equip you to accomplish these key successes:

  • Leverage your brand through social media.
  • Learn 50 ways to boost leads, sales and income.
  • Build alternative revenue streams.
  • Grow online sales.
  • Get new tools to start your own business.
  • Develop corporate wellness strategies.
  • Focus on team building.
  • Integrate the newest technology for success.
  • Design your programs for profit.

If you’re interested in more intensive training for yourself and your staff, you can choose from these three preconference workshops:

TRX®: Sports Medicine Suspension Training® Workshop with Pete Holman

Take your TRX Suspension Training education to the next level. You’ll learn how to incorporate TRX Suspension Training into the treatment and prevention of musculoskeletal diseases or disabilities. Upon completion of this course, you will be able to do the following:

  • Competently demonstrate and teach the TRX sports medicine exercises and modifications.

  • Understand treatments for common injuries (as learned through case-scenario formats).
  • Provide therapeutic and preventive exercise applications for common musculoskeletal injuries.
  • Join the official TRX directory of trainers and facilities.

This is a Level 2 course. It requires you to have previously taken a TRX Suspension Training Course (STC) or a TRX Group Suspension Training Course (GSTC) or to be a licensed healthcare professional.

A Day of IMPACT—a Life of LEADERSHIP! Lecture & Roundtable with Todd Durkin, MA

In this intensive program, business owner and industry leader Todd Durkin will provide an in-depth, experiential program to develop your inner leader. This 6-hour preconference will provide you a unique opportunity, not only to go through Durkin’s IMPACT Leadership program, but also to dive deeply into working on your business instead of in your business. Whether you are a one-person “solo-preneur,” a manager leading a large brand, an owner/operator of a training facility or a passionate fitness professional looking for a deeper entrepreneurial experience, this is your opportunity to seize the day and create maximum IMPACT in your life and the lives of those around you!

National Academy of Sports Medicine: Women’s Fitness Specialist Workshop with Fabio Comana, MA, MS

According to the International Health, Racquet & Sportsclub Association, more than half of all female gym members use personal training services. NASM developed the Women’s Fitness Specialist credential to educate health and fitness professionals on how to effectively design exciting and engaging workouts to keep clients motivated. This workshop helps you recognize female clients’ unique needs, while teaching how to deliver training solutions throughout the different phases of a woman’s life. This workshop also helps prepare individuals for the WFS credential, covering the science behind the female body, fitness considerations for different phases, and specific nutritional needs.

Make the most of your commitment to excellence by investing in yourself and your team at IDEA Personal Trainer Institute.

Copyright: © 2014 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

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© 2014 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Mary Monroe

Mary Monroe IDEA Author/Presenter

Mary Monroe is a freelance writer in the Los Angeles area.