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IDEA news

Feb 01, 2002

IDEA P.R.O.F.I.T. System

For more than 20 years, IDEA has focused on providing fitness professionals with the educational resources they need to succeed in their careers. Now, as we begin our third decade of operation, IDEA is directing a large portion of our efforts to helping fitness facility managers and owners acquire the business skills and systems they need to make their facilities successful and profitable.

For the past two years, through focus groups and other survey methods, IDEA has researched the critical issues facing the fitness facility market and looked at ways to help clubs address issues like increased competition, staff turnover, rising costs and day-to-day operational concerns. From this feedback, we have determined that the primary impediment to a facility’s future success is lack of effective and efficient management systems.

To remedy this situation, we are proud to introduce the IDEA P.R.O.F.I.T. System as a way to provide fitness facility owners and managers with the high-quality tools and business systems they need to ensure their facilities thrive in today’s competitive marketplace. The six areas addressed by the IDEA P.R.O.F.I.T. System include:

Promotion and Marketing. The IDEA P.R.O.F.I.T. System provides an integrated package of marketing solutions designed to attract new members. This package consists of a proprietary library of fitness-related photos, brochure and advertising layouts, and cutting-edge promotional concepts.

Retaining and Selling Memberships. The IDEA P.R.O.F.I.T. System offers a wide range of relationship-building tools to maximize sales and retention efforts. These resources include examples of member communications and clear-cut procedures for providing high-quality customer service.

Operational Support. The IDEA P.R.O.F.I.T. System delivers effective solutions and proven methods to improve hiring, upgrade staff training and retain the best employees.

Financial and Expert Services. Through the IDEA P.R.O.F.I.T. System, you can now offer a 401(k) program at no extra cost to either your facility or your employees. The System also provides electronic funds transfer (EFT) options, liability insurance programs and equipment leasing.

Internet Web Site. The IDEA P.R.O.F.I.T. System eliminates the high cost of developing and maintaining an Internet presence. The System offers a fully customized Web site, hosted and maintained by professionals.

Trends and Member Benefits. The IDEA P.R.O.F.I.T. System supplies the latest in fitness programming and new trends through access to targeted publications, conferences and other informational resources.

To locate an IDEA P.R.O.F.I.T. System introductory seminar in your area or to learn more about this program, go to or call IDEA member services at (800) 999-4332, ext. 7, or (858) 535-8979, ext. 7.

The Coaching Advantage

Join us at next month’s IDEA® Personal Trainer International Summit in Baltimore and get involved with the hottest trend in personal training: lifestyle coaching. Incorporating lifestyle coaching into their business has given many personal trainers a new revenue stream while enabling them to help their clients achieve a greater sense of empowerment and control over their lives.

This year’s Summit offers practical advice and numerous learning opportunities to incorporate lifestyle coaching into your own personal training practice. America’s leading life and career coach, Laura Berman Fortgang, will deliver a high-energy keynote address titled “Living Your Best Life: The Coaching Advantage.” Attend this keynote to learn about the coaching profession and how you can apply its principles to help your clients—and yourself— live life to the fullest. And, for the first time, Summit 2002 will offer an all-new training track devoted exclusively to lifestyle coaching. Five in-depth sessions will give you all the information you need to become a successful lifestyle coach. Find out why lifestyle coaching is becoming a “must-have” skill for successful personal trainers.

Aspiring Fitness Professionals

If you work at a college or university or come in contact with aspiring fitness professionals, we encourage you to introduce them to IDEA and the numerous educational opportunities we offer. These opportunities include the IDEA Student Membership, the IDEA Assistant Program and the IDEA Convention Scholarships. For information on any of these programs, contact IDEA’s director of membership, Annina Torri, at or (800) 999-4332, ext. 213.

IDEA Health Fitness Source, Volume 2003, Issue 2

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