IDEA Member Helps Fight Inactivity on College Campuses

by Ryan Halvorson on Feb 16, 2010

Making News

The “Freshman 15” has a new enemy. Karen Jashinsky, IDEA member and founder and CEO of O2Max Fitness in Santa Monica, California, now offers college students a program to help them stay healthy and fit despite their busy schedules. “Max U was developed by college students to provide them with an affordable, comprehensive, mobile fitness program that is just as easy to use in a dorm as it is at the local or campus gym,” says Whitney Sholl, college fitness manager for O2Max. The idea for the program was sparked by O2Max’s own members who were heading off to college, she adds. “Many of them had trouble continuing a workout regimen due to a busy schedule, new lifestyle and the new challenges college students often face.” Max U participants receive exercise and nutrition guidance from certified personal trainers. The trainers also communicate with participants once per week via e-mail or phone coaching sessions to enhance accountability.

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About the Author

Ryan Halvorson

Ryan Halvorson IDEA Author/Presenter

Ryan Halvorson is an award-winning writer and editor. He is a long-time author and presenter for IDEA Health & Fitness Association, fitness industry consultant and former director of group training for Bird Rock Fit. He is also a Master Trainer for TriggerPoint.