Earning higher pay starts with understanding the value that fitness delivers.
It’s not about the money, we tell ourselves.
But think about the scope of what we do: As fitness professionals, we need the knowledge of an exercise physiologist. As instructors, we have to move like dancers, using the beat as though we were musicians. We must perform like Broadway stars and communicate like good public speakers. We need to be motivating, upbeat and personable—and able to sell and service. Today more than ever, we are the heartbeat of our clubs, driving revenue and retention in ways that help to keep those businesses vibrant and healthy.