How to Attract Obese Clients

by: Megan Senger

Prepare Yourself and Your Business to Cater to an Untapped Market With a Convincing and Compassionate Strategy.

The fitness industry is, by its own admission, good at “getting fit people fitter.” But with marketing materials rife with lithe, blond 20-somethings in revealing, brand-name yoga gear, it’s not surprising that people who are overweight and deconditioned find it hard to buy into the very fitness services that could help them shed pounds for good.

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IDEA Fitness Journal, Volume 11, Issue 7

© 2014 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Megan Senger

Megan Senger IDEA Author/Presenter

Megan Senger is a writer, sales consultant, and fitness instructor based in Southern California. Active in the exercise industry since 1995, she holds a bachelor’s degree in Kinesiology and English....