Growing the Pilates Market

by: Shirley Archer, JD, MA

Studio Profile

Ken Endelman, CEO and owner of Balanced Body Inc., provided leadership and built community at critical points in the evolution of Pilates.

Ken Endelman has not taught a single class in his 37-year Pilates career, but the Pilates world would not be the same without his leadership and contributions. In 1976, when Endelman was working as a furniture designer and craftsman in Los Angeles, a prospective client asked him to build a reformer—something with which he was completely unfamiliar.

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IDEA Pilates Today, Volume 4, Issue 5

© 2013 by IDEA Health & Fitness Inc. All rights reserved. Reproduction without permission is strictly prohibited.

About the Author

Shirley Archer, JD, MA

Shirley Archer, JD, MA IDEA Author/Presenter

Shirley Archer, JD, MA, was the 2008 IDEA Fitness Instructor of the Year and is IDEA’s mind-body-spirit spokesperson. She is a certified yoga and Pilates teacher and an award-winning author base...