With two-thirds of the world’s population considered obese and waistlines around the world continuing to expand, consumers need nutrition education now more than ever. Fitness professionals have a unique opportunity to meet this need since the nutrition conversation is one you have with almost every client.
The IDEA World Fitness Convention™ offers in-demand nutrition information, live cooking demonstrations from chefs and nutritionists, and exceptional product knowledge, demonstrations and samples. Fit pros will leave feeling more confident and prepared to address nutrition with their clients.
“We have been seeing more people signing up for our nutrition courses every year, which tells us that it is at the forefront of our attendees’ minds,” says Aprile Peishel, director of event programming at IDEA. “We have really drilled down on what our attendees want to hear about and have selected session topics that meet these needs.”
Get up-to-the-minute information in the rapidly changing world of nutrition. Topics range from current nutrition research and practice, balancing hormones, recovery, fat loss, sports nutrition products, setting up a healthy pantry, hydration, reducing inflammation through nutrition and more. Highlights include:
- Nutrition Strategies to Improve Performance for Endurance Athletes
- The Healthy Pantry
- Advances in Recovery Nutrition—It’s Not Just About Protein and Carbohydrates Anymore
- Balancing Hormones Through Nutrition
- Nutrition in the News – The Truth Behind the Media Headlines
- Practical Nutrition Tips: From Food Selection to Healthy Preparation
There will also be a four-hour preconference session, Foundations of Nutrition, which is a must-attend for people who really want to wrap their heads around this topic.
IDEA World Healthy Cooking Stage
Watch inspired chefs and nutritionists offer their healthiest cooking tips and techniques in fun, practical, interactive demonstrations. Attendees will get new cooking ideas to take home, with tasty, easy, nutrient-rich recipes to motivate fitness pros and their clients to eat healthy meals every day. Highlights include:
- Mark McDonald of Venice Nutrition, a regular health contributor for CNN
- Devin Alexander, New York Times Bestselling Author, the Chef of NBC’s The Biggest Loser; and host of America’s Chefs on Tour
- Dymatize® Nutrition
Fresh & Healthy Food Finds
The IDEA World Fitness & Nutrition Expo is the industry’s largest exhibition of food and nutrition geared specifically to fitness professionals. Over 50 nutrition companies will feature their newest products and ideas, and attendees have the opportunity to fuel themselves with the latest in healthy nutrition brands and samples. Featured companies include: Vitamix®, Oikos®, Dannon™, Quest Nutrition, General Mills’ new natural product lines, Sargento®, Food for Life® Baking Company, Daiya and Two Moms in the Raw.
“The growth and variety of companies in the nutrition arena has expanded exponentially and our expo hall really reflects this,” says Jim LaMarca, IDEA’s director of brand strategy. “The range of healthy nutrition brands at the show has grown to include much larger and well-known brands.”
Register for the IDEA World Fitness Convention today at www.ideafit.com/world.